Will Scully-Power

An open letter to the Asia-Pacific Marketing Automation & CRM industry!

Data Scouts Directions

To my fellow digital, data and CRM driven marketers,

Lifecycle Marketing Automation and CRM is critical to driving profitable revenue growth within any organisation, yet as an industry the biggest challenge we face is not technology or best practice process, but people who can make all of these sexy data-driven customer experiences happen!

On behalf of the team at Data Scouts, I am very excited to announce the launch Data Scouts Directions™ the #1 industry benchmark in training & certification for marketing automation & customer relationship management (CRM) transformation!

This course will teach you the core principles of how to transform your prospect and customer marketing campaigns by implementing lifecycle marketing automation and CRM strategies across the acquisition, on-boarding, engagement and retention/loyalty stages of the customer lifecycle.

We use a proven Marketing Automation & CRM transformation consulting methodology called Data Scouts Directions™ which is designed to teach you how to map out the current state of your organisations marketing strategy, marketing technology landscape, marketing team operations and their lifecycle marketing campaigns.

You will learn how to develop a future state omni-channel customer experience vision with prioritised campaigns for execution across the acquisition, on-boarding, engagement and retention stages of their customer journeys.

So if you’re looking to learn how to drive transformational marketing within your organisation, looking to learn a consulting framework for developing a‘customer first’ strategy or looking to learn how to develop a omni-channel customer experience vision then Data Scouts Directions™ is for you!

SYDNEY: 2 Day Courses

Thursday 14th April 2016 – 9:00am – 5:00pm & Friday 15th April 2016 – 9:00am – 5:00pm

Monday 18th July 2016 – 9:00am – 5:00pm & Tuesday 19th July 2016 – 9:00am – 5:00pm

Monday 17th October 2016 – 9:00am – 5:00pm & Tuesday 18th October 2016 – 9:00am – 5:00pm

Location: Level 5, 50 York Street, Sydney NSW 2000

MELBOURNE: 2 Day Courses

Thursday 21st April 2016 – 9:00am – 5:00pm & Friday 22nd April 2016 – 9:00am – 5:00pm

Monday 25th July 2016 – 9:00am – 5:00pm & Tuesday 26th July 2016 – 9:00am – 5:00pm

Monday 24th October 2016- 9:00am – 5:00pm & Tuesday 25th October 2016 – 9:00am – 5:00pm

Location: 480 Collins Street, Melbourne VIC 3000

2 Day Course AUD $3,000

Group discounts for 10 or more bookings.

To make a booking enquiry, please visit: www.datascouts.com.au and submit a booking enquiry form.


THE: State of Customer Experience in APAC
March 21, 2014, 6:12 am
Filed under: Uncategorized | Tags:

Customer Experience in APAC








Ownership of customer experience is fragmented across businesses and as result only 23% of marketers have a complete view of interactions across all stages of the customer lifecycle.

The findings are from the Chief Marketing Officer (CMO) Council which surveyed 245 senior marketers across 16 Asia-Pacific countries, including Australia.

It found just 25% of companies have conducted a customer experience management (CXM) audit across all touch points, life stages and operational areas and only 36% have a formal CXM strategy in place.

Only 11% said they were ‘highly satisfied’ with their ability to listen and respond to customers’ needs.


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