Will Scully-Power

Ryanair To Target Ads On Boarding Passes using demographic data
February 28, 2011, 4:43 am
Filed under: #mktgcloud, Behavioural Targeting, Datarati, Segmentation | Tags:

In a move to boost revenue from sources other than ticket sales, Irish budget airline Ryanair Holdings PLC is teaming up with a travel-media company to sell targeted advertising aimed at passengers booking and checking in online.

London-based Ink, the world’s largest producer of in-flight magazines, is working with Ryanair to offer ads that can be customised according to a traveler’s route and demographic data. The ads will appear online and on home-printed boarding passes.

Many airlines do similar things, but the Ink’s approach aims to tailor pitches much more precisely to an individual traveler to generate higher ad rates.

More: http://online.wsj.com/article/SB10001424052748704271104576155652889969370.html?mod=rss_media_marketing



Capturing demographic data in Google Analytics
July 28, 2009, 12:04 am
Filed under: Segmentation, Web Analytics | Tags: ,

Google Analytics Demopgraphic Data

The Google Analytics team explain how to capture demographics data into custom variables and then segment the demographics data by visits, goals, and revenue.

More: http://www.webanalyticsworld.net/2009/07/capturing-demographics-in-google.html

Google’s Adplanner launches with Australian Demographic data
January 15, 2009, 12:38 am
Filed under: Behavioural Targeting, Search, Web Analytics | Tags: ,


From tomorrow Google will incorporate Australian Demographic data in its Adplanner application.

Now you will have the same functionality when selecting Australia as the audience country as you have experienced for existing regions such as the USA.

Check it: http://www.google.com/adplanner

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