Filed under: Ad Exchange, Ad Network, Behavioural Targeting, Datarati | Tags: Doubleclick, Google
If you run a Website that uses DoubleClick’s DART ad server or Google Ad Manager, those products just got a major upgrade and rebranding.
The DART brand is being retired and it will now be called DoubleClick For Publishers. Meanwhile, Google Ad Manager (which targets smaller Websites) will now be called DFP Small Business.
With the rebranding, DoubleClick is rolling out a new dashboard to manage the ads served on a publisher’s Website, improved ad-serving algorithms, and anew set of APIs.
Google details some of the new changes on its main blog:
- A new interface that has been completely redesigned to save time and reduce errors.
- Far more detailed reporting and forecasting data to help publishers understand where their revenue is coming from and what ads are most valuable.
- Sophisticated algorithms that automatically improve ad performance and delivery.
- A new, open, public API which enables publishers to build and integrate their own apps with DFP, or integrate apps created for DFP by a growing third-party developer community (apps under development today include sales, order management and workflow tools).
- Integration with the new DoubleClick Ad Exchange’s “dynamic allocation” feature, which maximizes revenue by enabling publishers to open up their ad space to bids from multiple ad networks.
More: There is more detailed info on the DoubleClick blog.
Filed under: Ad Exchange, Ad Network, Analytics, Datarati, Segmentation, Technology | Tags: DART, Doubleclick, Google
DFA Analytics is the new reporting and visualisation tool for viewing advertising performance data. It shares similar technology with Google Analytics; if you’ve used Google Analytics before, you can quickly come up to speed with the easy-to-use graphical reporting tools that are now part of DFA.
With DFA Analytics, you can:
- Get frequent updates–about every three hours–of your campaign performance data.
- See account performance at a glance, in easy-to-understand charts and graphs.
- Drill down through reports at the advertiser, campaign, site, ad, and creative levels.
You can also review performance by:
- Country, designated market area (DMA), state, city, area code, or zip code.
- Hour, day, week, month, and one or more date ranges.
- Browser, operating system, and connection speed.
You may have read on the Official Google Blog that the new DoubleClick Ad Exchange is open for business.
The new DoubleClick Ad Exchange helps to open the ecosystem and establish a new marketplace for buyers and sellers.
For a large publisher managing multiple sales channels and ad networks, the Ad Exchange provides real-time yield management to maximize returns.
Participating ad networks and agency networks get access to a large pool of inventory and the controls they need to precisely achieve their marketing goals.
Filed under: Ad Exchange, Ad Network, Behavioural Targeting, Web Analytics | Tags: DART for Advertisers, DART for Publishers, DART Search, Doubleclick, Google Analytics, MediaVisor
Beginning June 13, 2009, DFP will be accessible only to users who have completed the update to a Google Account.
After you update to a Google Account, you’ll be able to:
- Manage multiple Accounts for a DoubleClick product with one username and password. This allows you to more easily move among different Accounts within a product.
- Switch among DART for Advertisers, DART for Publishers, DART Search, MediaVisor, and other DoubleClick products with the same sign-in information.
- Use the same username and password for DoubleClick Accounts and other Google products for your business, such as AdWords and AdSense.
- Enjoy access to your product’s new Help Center without having to sign in multiple times.
Filed under: Analytics, Data, Segmentation, Web Analytics | Tags: Doubleclick, Google Analytics, Web Analytics, Woopra
As the technology sets for online advertising and web analytics continue to merge and overlap, one urgent question remains unanswered: what are we going to do about data collection?
Some interesting ideas from Ian Thomas’s Blog…. Check them all out at: http://www.liesdamnedlies.com/2008/10/whence-the-universal-tag.html).