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March 24, 2011, 3:18 am
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eMetrics Sydney 2010 – Presentation

Using behavioural data to qualify and nurture sales leads

Acquiring, nurturing and qualifying more, high quality sales leads with less effort is the key to B2B success.

At Sydney’s inaugural eMetrics Optimisation Summit, being held on 22-23 April 2010 in Sydney, I will be presenting on the following:

– How to use lead nurturing and scoring to deliver more and higher quality sales leads

– How to bring together marketing with sales to collaboratively define sales-ready leads

– How to nurture and recycle leads that are not sales-ready based on their online digital behaviour

More: http://www.emetrics.org/sydney/

eMetrics – Marketing Optimisation Summit

eMetrics Marketing Optimization Summit, the premier event for online marketing and analytics professionals, will return to Washington D.C. October 14-17, 2007. The fall event promises a packed agenda and a broadened focus that goes deeper into and then beyond web analytics to address turning data into actionable information.

Marketing professionals of all levels who have a vested interest in mapping their online marketing initiatives to their business goals will come away with a clear picture of how to integrate web data with other marketing data to optimise the value of marketing. Attendees will learn best practices for gathering and analysing data to gain the edge over competitors and maximise online marketing ROI.

An expanded version of the longstanding Emetrics Summit, the event covers topics including: website optimisation, search analytics, campaign optimisation, web 2.0 optimisation, public sector metrics, behavioral targeting, competitive analysis, customer experience measurement, statistical analysis, business implementation, multi-channel marketing metrics and more.

The insightful sessions, keynotes, workshops and vendor showcases will enlighten marketing and measurement professionals of all levels on how to optimise their online efforts across the board. Attendees also have the opportunity to compare insights with web marketing authorities Bryan Eisenberg, Avinash Kaushik, Jim Novo, Eric Peterson, Jim Sterne and Jennifer Veesenmeyer, as well as take advantage of the unique peer-to-peer networking that made this event so popular.

More info: http://www.emetrics.org

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