Filed under: #mktgcloud, Datarati, Marketing Automation, Marketing Cloud, Research | Tags: Gartner, Marketo, Multichannel Campaign Management
The leading multichannel campaign management (MCCM) vendors provide breadth and depth in support of multichannel campaigns, while niche vendors focus their efforts on software as a service (SaaS) and addressable channels such as Web, mobile and social.
B2B capability (lead management) continues to be a hot area, with nearly all vendors offering or contemplating options there. There were modest vendor updates and changes in 2009 as the economy slowed. The fourth quarter of 2009 and the first quarter of 2010 helped the market considerably as deals finally moved forward.
Despite the bad economy during the past year, the MCCM market saw continued overall positive growth (although less of it) as marketers continued to shift investments from mass-marketed, one-channel, one-way, company-driven campaigns to multichannel, measurable, interaction-driven campaigns.
More than 90% of the vendors on the Magic Quadrant for CRM MCCM were profitable. Vendors are providing more-advanced multichannel campaign execution, and marketers continue to build on inbound and outbound strategies for targeted, improved response and conversion rates.
During the past year, we saw a continuation of a hot lead management area, and much time and attention given to SaaS as the delivery option that was a “must see” in almost every RFP from clients.
Filed under: Analytics, Cloud Computing, Datarati, Research | Tags: Gartner, Top 10 Strategic Technologies
Guess what made the top 2 in the list?? Cloud Computing and Advanced Analytics.
Both technologies the Datarati’s company is built on 🙂
See what else made the list: http://www.gartner.com/it/page.jsp?id=1210613
Filed under: Marketing Automation, Technology | Tags: 2009 Magic Quadrant, Gartner, Multichannel Campaign Management
Research firm Gartner has released its 2009 Magic Quadrant for Multichannel Campaign Management (MCCM), a market that has seen growth this year, aided by a more demanding economy.
More and more marketers are moving beyond one-channel, one-way, mass-marketed campaigns, to a multichannel strategy.
However, marketing today is still largely unautomated and therefore, riddled with inefficiencies, says Adam Sarner, research director at Gartner and author of the report.
“There’s still clunkiness out there for campaign management,” he says. Because of that, growth in the space mostly comes from the midmarket, on-demand players that are focused on, as Sarner describes, the “consumerisation of IT,” which focuses on accessibility to the math, affordability, ease of use, and improved user interfaces, including better visualisation technology.
Filed under: Data, Optimisation, Research | Tags: Gartner, IT Expo, Peter Sondergaard, Symposium
“The worldwide economic crisis could hasten the arrival of a new trillion-dollar industry focused on data optimisation,” according to Gartner’s Global Head of Research, Peter Sondergaard.
Welcome to our opportunity! 🙂