Filed under: Analytics, Datarati, Datarati.TV, Video, Web Analytics | Tags: Google Analytics, Video
In this presentation, delivered at the Google Analytics Great Users’ Event New York 2011, Phil Mui (Lead Product Manager for Google Analytics), walks us through the evolution journey that brought Google Analytics to where it is today.
Phil starts the presentation from 2005, when Google acquired Urchin in order to build Google Analytics. He describes the interactions that improved the product, first from a UI perspective and then from a structure and feature-wise perspectives.
Google Inc. (GOOG), owner of the world’s most popular search engine, will sell an analytics service for online advertisers, in a direct challenge to offerings from International Business Machines Corp. (IBM) andAdobe Systems Inc. (ADBE)
Google Analytics Premium costs $150,000 a year and gives increased processing power, phone support and the ability to measure the impact of a new campaign within four hours of posting it online, said Amy Chang, director of product management, in an interview.
Mountain View, California-based Google is adding new services catering to large businesses to lessen its reliance on online advertising. While a free version of Google’s analytics tool has hundreds of thousands of users, added features in the paid version may lure corporate clients who currently rely on services from IBM and Adobe, Chang said.
“Everyone is struggling to get better ad spend,” Chang said. “Google Analytics allows everyone across the board on a marketing team to be a data-driven marketer.”
Filed under: #mktgcloud, Actionable Insights, Web Analytics | Tags: Google Analytics, Web Analytics