Will Scully-Power


VIDEO: Google Analytics Myths
January 30, 2012, 2:29 am
Filed under: Analytics, Datarati, Datarati.TV, Video, Web Analytics | Tags: ,

http://online-behavior.com/googleanalytics/myths

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Google Analytics Best Practices
January 4, 2012, 10:15 pm
Filed under: Social Media, Web Analytics | Tags: ,

Justin Cutroni talks to Daniel Waisberg about Google Analytics best practices, latest developments, and the future of the Web Analytics industry.

Justin starts by discussing the latest Google Analytics developments and the reasons behind them. According to him:

Google is really listening to us as a community, as marketers and Analysts, on what we are trying to measure and what behavior we are trying to understand, and they are trying to give us the tools that really attack those problems.

He then discusses best practices on designing Google Analytics accounts, which is a process of translating business goals into product implementation. He shares valuable tips for newbies on how to get started with Google Analytics: what to look for and powerful techniques that are usually missed.

More: http://online-behavior.com/googleanalytics/justin-cutroni



VIDEO: The Evolution of Google Analytics
December 8, 2011, 2:58 am
Filed under: Video, Web Analytics | Tags:

In this presentation, delivered at the Google Analytics Great Users’ Event New York 2011, Phil Mui (Lead Product Manager for Google Analytics), walks us through the evolution journey that brought Google Analytics to where it is today.

Phil starts the presentation from 2005, when Google acquired Urchin in order to build Google Analytics. He describes the interactions that improved the product, first from a UI perspective and then from a structure and feature-wise perspectives.

More: http://online-behavior.com/googleanalytics/history



Google Targets IBM, Adobe With a $150,000 Web Analytics Service
October 2, 2011, 2:44 am
Filed under: #mktgcloud, Datarati, Web Analytics | Tags:

 

 

 

 

Google Inc. (GOOG), owner of the world’s most popular search engine, will sell an analytics service for online advertisers, in a direct challenge to offerings from International Business Machines Corp. (IBM) andAdobe Systems Inc. (ADBE)

Google Analytics Premium costs $150,000 a year and gives increased processing power, phone support and the ability to measure the impact of a new campaign within four hours of posting it online, said Amy Chang, director of product management, in an interview.

Mountain View, California-based Google is adding new services catering to large businesses to lessen its reliance on online advertising. While a free version of Google’s analytics tool has hundreds of thousands of users, added features in the paid version may lure corporate clients who currently rely on services from IBM and Adobe, Chang said.

“Everyone is struggling to get better ad spend,” Chang said. “Google Analytics allows everyone across the board on a marketing team to be a data-driven marketer.”

More: http://www.bloomberg.com/news/2011-09-29/google-targets-ibm-adobe-with-advertising-analysis-web-service.html

 



Google Analytics Visits Metric Changes – What are the implications?
August 30, 2011, 4:39 am
Filed under: #mktgcloud, Analytics, Web Analytics | Tags:


Think Marketing with Google: Agile, Outcomes Driven, Digital Advertising
July 3, 2011, 10:29 am
Filed under: Analytics, Web Analytics | Tags:


Creating Analysis Ninja’s – Web Analytics TV
June 22, 2011, 7:07 am
Filed under: #mktgcloud, Actionable Insights, Web Analytics | Tags: ,



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