Filed under: Web Analytics | Tags: Actionable Insights, Google Analytics, Google Intelligence
Google is working on a Google Analytics tool that would allow users to view on the dashboard the most important data first — not the top 10 keywords or pages on a Web site by column, but statistical data and conversational information alerting them to dropping conversions or declining sales.
The tool may highlight the information needed to improve conversions, rather than serve up all the raw data that cloud decisions. Today, the Google Analytics dashboard presents all the data in columns. In the future, the tools could suggest the most important data that requires attention. “It might alert the user when conversion rates in the United Kingdom decline,” says Avinash Kaushik, Google analytics evangelist.