Will Scully-Power


Google invests in predictive analytics company

Google has invested in a startup company that claims to be able to predict the future.

The company’s investment arm, Google Ventures, has sunk an undisclosed sum into Recorded Future, a Cambridge, Massachusetts-based startup that “offers customers new ways to analyze the past, present and the predicted future,” according to a new Google VenturesWeb site that went live on Monday.

Recorded Future’s own Web site doesn’t list any products for sale, but the company appears to have developed a data analytics technology that could be used to try to predict future stock market events or even terrorist activity, according to blog posts and videos on its site. The technology looks at how frequently an entity or event is referred to in the news and around the Web over a period of time, then uses that data to project how it might behave in the future.

More: http://www.nytimes.com/external/idg/2010/05/03/03idg-google-invests-in-firm-that-tries-to-predict-the-fut-33218.html

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