Will Scully-Power

How data was used to Win Obama’s election
November 17, 2009, 12:07 am
Filed under: Datarati | Tags: , ,

In this 50 minute talk by Dan Siroker, Director of Analytics for the Obama Presidential campaign, he explained how they used data to win the election.

He shows how they used tools like Google Analytics and Website Optimizer to get more engagement and more donations.

He also describes the lessons that they learned throughout the campaign.

With the successful election behind him, Dan is now focused on his startup, CarrotSticks, and he explains how he’s using the same principles within his own company.


Top 50 Google Website Optimizer Tips on What to Test
August 31, 2009, 3:06 am
Filed under: Testing | Tags:


A great post on testing ideas using Google Website Optimiser.

How many of these variables have you tested in your campaigns?

Top Tips: http://www.blastam.com/blog/index.php/2009/03/top-50-google-website-optimizer-tips-on-what-to-test/

Youtube uses Google Website Optimizer
August 24, 2009, 6:59 pm
Filed under: Web Analytics | Tags: ,

youtubeDo small changes make a big difference? In the world of landing page testing, they certainly can. A few weeks ago, Youtube ran one of the largest multivariate experiments ever: a 1,024 recipe experiment on 100% of our US-English homepage.

Utilizing Google Website Optimizer, they made small changes to three sections on their homepage (see below), with the goal of increasing the number of people who signed up for an account. The results were impressive: the new page performed 15.7% better than the original, resulting in thousands more sign-ups and personalized views to the homepage every day.

More: http://youtube-global.blogspot.com/2009/08/look-inside-1024-recipe-multivariate.html

The Data Driven Marketer

The latest episode of Data Driven Discussions focuses on two of Avinash’s favorite tools in addition to Google Analytics and Google Website Optimizer: Insights for Search and Ad Planner.

Data-Driven MarketerMore: http://analytics.blogspot.com/2009/07/new-ddd-episode-tools-for-marketers.html

Using Google Analytics and Website Optimiser together
July 6, 2009, 2:12 am
Filed under: Optimisation, Web Analytics | Tags: ,

Google Analytics & Website OptimiserMore: http://www.webanalyticsworld.net/2009/07/using-google-analytics-and-website.html

Google Website Optimiser Case Studies


The Website Optimizer blog recently announced the winners of their Website workout contest. Checkout of a couple of videos of the winners below.

100 year old candle company, used Website Optimizer to boost their conversions by 20% and increase online sales.

Watch the video here: http://au.youtube.com/watch?v=8Qdumh4B1CI 

Outrigger Hotels & Resorts used Website Optimizer and increased conversions on their website by nearly 7%.

candles1Watch the video here: http://au.youtube.com/watch?v=7lwIk5lZGkQ

Tools to measure WHY people are leaving your site

Here’s a big problem with web design: If you want to make your website better at turning visitors into customers (or subscribers), you need to understand why most of your visitors are leaving!

But those people come and go without trace! How do you know what they wanted? How do you know what would have persuaded them to take action?

If you owned a real-life bricks-and-mortar store, this would be easy: You’d hear their objections. You’d be able to ask questions. You’d hear what they muttered as they headed for the door.

Capturing the voice-of-the-customer is more difficult with the web, but it can be done. Here are 14 free tools to get you started!


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