Google has launched what it calls ad “retargeting.” If someone visits a page on an advertiser’s own site or YouTube channel, Google can now show a related follow-up ad to just that person when they visit another site which shows Google ads.
Since there are millions of sites in the Google Content Network, chances are Google will see them again.
The program has been in beta since March, but it is now being rolled out to all AdWords customers.
Filed under: #mktgcloud, Cloud Computing, Datarati, Marketing Cloud, Visualisation | Tags: Google, MIT, Real-time Cloud, Senseable City Lab
A group from M.I.T.’s Senseable City Lab is looking for funding for an ambitious observation deck designed for the 2012 London Olympics. They are calling it theCloud. It is a “lightweight transparent tower, composed of a ‘cloud’ of inflatable, light-emitting spheres . . . fed by real time information from all over the world.”
The structure is an architectural interpretation of the realtime cloud. Videos of the Olympic events, Twitter and Facebook streams, and other realtime data such as energy usage, Internet traffic, and mobile phone activity will be projected onto LED displays in the Cloud so that people in the Cloud can observe the events from high above London.
A very quick look back at the Google story over the last 11 years.
From Stanford to Mountain View and around the world, featuring many different products, starting with BackRub (Search) up to Google Wave, StreetView and Chrome.
Filed under: A/B Testing, Data, Datarati, Testing, Web Analytics | Tags: Google, Landing Pages, Testing
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