Will Scully-Power

Google Turns on re-targeting
March 28, 2010, 6:46 am
Filed under: Datarati, Search | Tags: ,

Google has launched what it calls ad “retargeting.” If someone visits a page on an advertiser’s own site or YouTube channel, Google can now show a related follow-up ad to just that person when they visit another site which shows Google ads.

Since there are millions of sites in the Google Content Network, chances are Google will see them again.

The program has been in beta since March, but it is now being rolled out to all AdWords customers.

More: http://techcrunch.com/2010/03/25/google-ads-follow/


Doubleclick launches new interface, branding and API’s
February 22, 2010, 11:20 pm
Filed under: Ad Exchange, Ad Network, Behavioural Targeting, Datarati | Tags: ,

If you run a Website that uses DoubleClick’s DART ad server or Google Ad Manager, those products just got a major upgrade and rebranding.

The DART brand is being retired and it will now be called DoubleClick For Publishers. Meanwhile, Google Ad Manager (which targets smaller Websites) will now be called DFP Small Business.

With the rebranding, DoubleClick is rolling out a new dashboard to manage the ads served on a publisher’s Website, improved ad-serving algorithms, and anew set of APIs.

Google details some of the new changes on its main blog:

  • A new interface that has been completely redesigned to save time and reduce errors.
  • Far more detailed reporting and forecasting data to help publishers understand where their revenue is coming from and what ads are most valuable.
  • Sophisticated algorithms that automatically improve ad performance and delivery.
  • A new, open, public API which enables publishers to build and integrate their own apps with DFP, or integrate apps created for DFP by a growing third-party developer community (apps under development today include sales, order management and workflow tools).
  • Integration with the new DoubleClick Ad Exchange’s “dynamic allocation” feature, which maximizes revenue by enabling publishers to open up their ad space to bids from multiple ad networks.

More: There is more detailed info on the DoubleClick blog.

Google & M.I.T to launch the real-time cloud over 2012 London Olympics

A group from M.I.T.’s Senseable City Lab is looking for funding for an ambitious observation deck designed for the 2012 London Olympics. They are calling it theCloud. It is a “lightweight transparent tower, composed of a ‘cloud’ of inflatable, light-emitting spheres . . . fed by real time information from all over the world.”

The structure is an architectural interpretation of the realtime cloud. Videos of the Olympic events, Twitter and Facebook streams, and other realtime data such as energy usage, Internet traffic, and mobile phone activity will be projected onto LED displays in the Cloud so that people in the Cloud can observe the events from high above London.

Full Story: http://www.techcrunch.com/2009/11/30/realtime-cloud-m-i-t-olympics-2012/

DFA Analytics reporting and visualisation tool for viewing advertising performance data launches
November 16, 2009, 10:14 am
Filed under: Ad Exchange, Ad Network, Analytics, Datarati, Segmentation, Technology | Tags: , ,

DFA Analytics is the new reporting and visualisation tool for viewing advertising performance data. It shares similar technology with Google Analytics; if you’ve used Google Analytics before, you can quickly come up to speed with the easy-to-use graphical reporting tools that are now part of DFA.

With DFA Analytics, you can:

  • Get frequent updates–about every three hours–of your campaign performance data.
  • See account performance at a glance, in easy-to-understand charts and graphs.
  • Drill down through reports at the advertiser, campaign, site, ad, and creative levels.

You can also review performance by:

  • Country, designated market area (DMA), state, city, area code, or zip code.
  • Hour, day, week, month, and one or more date ranges.
  • Browser, operating system, and connection speed.

DFA Analytics

The entire Google Story in 2 minutes
October 28, 2009, 2:56 am
Filed under: Datarati, Search | Tags: , ,

A very quick look back at the Google story over the last 11 years.

From Stanford to Mountain View and around the world, featuring many different products, starting with BackRub (Search) up to Google Wave, StreetView and Chrome.

Discover 10 ways to improve your site performance and online profitability
October 12, 2009, 4:31 am
Filed under: A/B Testing, Data, Datarati, Testing, Web Analytics | Tags: , ,


Learn how to increase the number of website visitors you convert into buyers by reading our new e-book “Make your website work”.

The e-book examines common website design issues from the point of view of a customer.

Discover 10 ways to improve your site performance and online profitability today by clicking on the image below.

Google’s New DoubleClick Ad Exchange
September 22, 2009, 11:38 am
Filed under: Ad Exchange | Tags: , ,


You may have read on the Official Google Blog that the new DoubleClick Ad Exchange is open for business.

The new DoubleClick Ad Exchange helps to open the ecosystem and establish a new marketplace for buyers and sellers.

For a large publisher managing multiple sales channels and ad networks, the Ad Exchange provides real-time yield management to maximize returns.

Participating ad networks and agency networks get access to a large pool of inventory and the controls they need to precisely achieve their marketing goals.

More: http://www.doubleclick.com/insight/blog/archives/doubleclick-advertising-exchange/announcing-the-new-doubleclick-ad-exchange.html

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