Will Scully-Power


ANA, 4As, IAB Release Digital Measurement Principles
June 21, 2011, 12:37 am
Filed under: #mktgcloud, Metrics | Tags: ,

Three key ad industry associations — The Association of National Advertisers, the Interactive Advertising Bureau and the 4As — this week released their Guiding Principles of Digital Measurement, five principles that the trade groups described as “the foundation of making measurement make sense.

The principles are part of an industry-wide initiative being facilitated by consultants Bain & Company and MediaLink

More: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152646



Nielsen Company sole and exclusive preferred supplier of online audience measurement in Australia
May 25, 2011, 4:52 am
Filed under: #mktgcloud, Behavioural Targeting, Datarati | Tags:

IAB Australia today announced that The Nielsen Company has been appointed the sole and exclusive preferred supplier for the provision of online audience measurement services in Australia.

The appointment which is for an initial two-year term, follows an eight month tender and review process which was strongly supported by the MFA and AANA and overseen by TressCox Lawyers

With the endorsement of Nielsen Online Ratings, IAB Australia is identifying people-based metrics, as opposed to browser-based, as the best and preferred online audience measurement system for the Australian online advertising industry.

This will allow online to be measured comparably with other media in addition to providing online reach and frequency analyses comparable with traditional media schedules; and will set a platform for true cross-media measurement with other channels and devices, including mobile devices.

Full Story: http://www.iabaustralia.com.au/index.php?/news/story/online_audience_measurement_tender_-_winner_announced



IAB Sets Data Guidelines for Ad Networks and Exchanges
June 26, 2010, 5:48 am
Filed under: #mktgcloud, Ad Exchange, Ad Network, Datarati | Tags: , ,

The Interactive Advertising Bureau announced guidelines on Thursday designed to standardize the information that ad networks and exchanges provide to advertisers and agencies.

Here’s a rundown of the IAB’s new guidelines:

– Transparency should exist for inventory sources, publisher relationships, content types, and ad placement details.

– Advertisers should be presented with content categories that are universally defined in the industry.

– Categories of illegal content should be defined or labeled. An example: content that infringes a copyright and thereby should be marked as prohibited for sale.

– Under the industry organization’s provisions, ad networks should rate content for audience segments.

– Data disclosure terms should be outlined for off-site behavioral targeting and third-party data.

– Companies should provide for IAB training of appointed compliance officers in each certified network or exchange.

More: http://www.clickz.com/3640768



Data Usage Best Practices & Data Definitions Handbook
June 21, 2010, 5:30 am
Filed under: Behavioural Targeting, Data, Datarati, Research | Tags: ,

Advertising is a vital component of online media. Advertising, and more specifically interactive advertising, funds content creation and distribution and allows for a richer media experience for the consumer. How is interactive advertising able to provide relevant ads and tailored content?

Data. Data, information about online events or user activity, has created new opportunities and corresponding challenges.

Although consumer data has been collected offline for decades by catalog companies, direct marketers and other advertisers to create targeted advertising, information about online user activity is a relatively new and very promising resource.

As the value of collecting, aggregating and analyzing data has become more broadly realized and the technology used to collect data has become more sophisticated, new questions have arisen in the industry.

Who may collect data, how data can be used, how to compensate for the transfer of data and how to continue to protect consumer privacy are among the most pressing industry issues.

Consumer concerns regarding data collection are considered paramount by the interactive advertising industry. Although the interactive advertising industry is resolutely committed to consumer protection, consumer protection is not the focus of this document.

For detailed information regarding consumer privacy, please see the IAB Privacy Principles, OBA Privacy Principles and the IAB’s “Privacy Matters” campaign.

Download Now: http://www.datarati.com.au/index.php/featured-posts-on-main-page/data-usage-best-practices-and-definitions/



Data Usage & Control
May 5, 2010, 1:46 am
Filed under: #mktgcloud, Behavioural Targeting, Datarati, Marketing Cloud, Web Analytics | Tags:

Advertising is a vital component of online media.  Advertising, and more specifically interactive advertising, funds content creation and distribution and allows for a richer media experience for the consumer.  How is interactive advertising able to provide relevant ads and tailored content?   Data.  Data, information about online events or user activity, has created new opportunities and corresponding challenges.

Although consumer data has been collected offline for decades by catalog companies, direct marketers and other advertisers to create targeted advertising, information about online user activity is a relatively new and very promising resource. As the value of collecting, aggregating and analyzing data has become more broadly realized and the technology used to collect data has become more sophisticated, new questions have arisen in the industry.  Who may collect data, how data can be used, how to compensate for the transfer of data and how to continue to protect consumer privacy are among the most pressing industry issues.

Consumer concerns regarding data collection are considered paramount by the interactive advertising industry.  Although the interactive advertising industry is resolutely committed to consumer protection, consumer protection is not the focus of this document.  For detailed information regarding consumer privacy, please see the IAB Privacy Principles, OBA Privacy Principles and the IAB’s “Privacy Matters” campaign.

It is the aim of this document to address and help resolve the contractual and competitive challenges that surround data usage and collection within the interactive advertising industry.

In 2009 the IAB assembled industry leaders from branded publisher sites, ad networks and data companies to create the Data Usage and Control Taskforce (“Data Taskforce”). The Data Taskforce has the following objectives:

  • Create a comprehensive lexicon of interactive advertising data definitions
  • Outline the mechanics of interactive advertising and data collection and identify the parties currently participating in the industry
  • Establish the point of view for the selling community – the publishers, advertising networks and others who sell interactive advertising – regarding usage, control and valuation of data
  • Communicate this point of view throughout the advertising ecosystem, which includes advertisers, agencies, data aggregators, publishers and advertising networks
  • Establish a set of industry best practices for data usage and control

The ultimate goal of the Data Taskforce is to define the data landscape as it exists today and to recommend industry best practices to guide the collection and use of data by all parties in the marketplace, consistent with the laws and regulations and the self-regulatory standards that apply. The Data Taskforce believes adoption of these best practices will greatly reduce the uncertainty and confusion that currently exist and will help educate the marketplace on acceptable corporate behavior.

DOWNLOAD HERE: http://www.iab.net/media/file/data-primer-final.pdf



IAB releases social media ad metrics
May 6, 2009, 10:31 pm
Filed under: Social Media | Tags: , ,

What are the best metrics to gauge social media campaign results? It’s been a subject of debate in recent years. There’s little doubt The Interactive Advertising Bureau’s just-released social media definitions and metrics will spur further debate.

“This document defines these supplemental metrics in more detail in an effort to stimulate growth by making the reporting of metrics for agencies and advertisers across
multiple media partners more consistent,” writes the IAB in its “Social Media Ad Metrics Definitions” document (download the .pdf).

More: http://blog.clickz.com/090505-171116.html




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