Will Scully-Power

VIDEO: Building a Smarter Planet With Marketing Metrics at IBM
September 7, 2011, 11:54 am
Filed under: #mktgcloud, Actionable Insights, Datarati, Datarati.TV, Video, Web Analytics | Tags: ,

In this presentation, we learn how IBM manages analysts, how they provide analysis, and how they use that insight at the company dedicated to building a Smarter Planet.

The speakers discuss the challenges and opportunities that come from managing marketing metrics globally when it comes to people, process and technology.

Watch Now: http://online-behavior.com/emetrics/building-marketing-metrics


EVENT INVITATION: The Predictive Analytics Agenda
May 1, 2011, 11:35 pm
Filed under: #mktgcloud, Datarati, Sydney Data Miners | Tags: ,

Our sponsor of the Sydney Data Miners; SPSS (now part of IBM Analytics) is holding the “Predictive Analytics Agenda” event on the 12th May in Melbourne and the 18th May in Sydney.

This  is a complimentary event that offers an inside look at how predictive analytics works and the way in which its deployment can help your organisation win more customers, increase revenue, reduce risk and make smarter decisions.

You’ll hear real world case studies, learn effective predictive analytics strategies and see the latest technologies in action. Join us for this live event to explore strategies and technologies to help you stay ahead of the competition and succeed.

Register Here: http://www.ibm.com/au/theagenda

IBM – The Next Grand Challenge
February 15, 2011, 10:24 am
Filed under: #mktgcloud, Algorithms, Analytics, Datarati | Tags: , ,

Over the last century, IBM has reached numerous scientific breakthroughs through its commitment to research and its tradition of Grand Challenges. These Grand Challenges work to push science in ways that weren’t thought possible before.

Jeopardy! The IBM Challenge poses a specific question with very real business implications: Can a system be designed that applies advanced data management and analytics to natural language in order to uncover a single, reliable insight — in a fraction of a second?


The IBM Jeopardy! Challenge is more than a game. Jeopardy! makes great demands on its players-and even greater demands on a computer system.

Learn about the unique hurdles Jeopardy! presents that Watson must overcome in order to achieve the scientific goals of the project.


A computer system that can understand natural language and deliver a single, precise answer to a question requires the right combination of hardware and software.

Watch to find out how Watson integrates both into a unique solution.


Watson will soon face the two greatest Jeopardy! champions in history: Brad Rutter and Ken Jennings.

Watch to find out more about the competitors in this historic challenge.


Watson consists of 90 servers – not the most interesting thing to look at on the Jeopardy! stage.

See how IBM worked to create a representation of this computing system for the viewing audience – from its stage presence to its voice.


Watson was optimised to tackle a specific challenge: competing against the world’s best Jeopardy! contestants. Beyond Jeopardy!, the IBM team is working to deploy this technology across industries such as healthcare, finance and customer service.

IBM Acquires yet another DATA company for $1.7 Billion
September 20, 2010, 10:32 pm
Filed under: #mktgcloud, Datarati | Tags: ,

Data warehouse appliance company Netezza had been rumored to being close to getting acquired for a while, and this morning it turned out IBM is the one on the buying side.

Big Blue is acquiring the company in cash transaction at a price of $27 per share or at a net price of approximately $1.7 billion, after adjusting for cash.

Netezza, which boasts approximately 500 employees around the world, provides high-performance analytics in a data warehousing appliance.

More: http://techcrunch.com/2010/09/20/ibm-buys-data-warehousing-appliance-maker-netezza-for-1-7-billion

IBM buys Unica for $480 million
August 16, 2010, 3:31 am
Filed under: #mktgcloud, Marketing Automation, Marketing Cloud | Tags: , ,

‘Marketing Automation’ is clearly on of the hottest areas in technology right now!

IBM Corp. said Friday that it has agreed to buy the marketing services company Unica Corp. in a $480 million deal that would give IBM more tools to meet its customers’ growing demand for targeted advertising.

The all-cash acquisition brings IBM deeper into the advertising business, a relatively new area for the company. In June, the Armonk, N.Y., company agreed to buy Coremetrics Inc., a company that helps target online marketing.

It also expands IBM’s software business, its most profitable division and the main focus of a $20 billion acquisition spree for IBM over the past few years.

More: http://news.smh.com.au/breaking-news-technology/ibm-to-buy-unica-for-480m-gets-ad-measuring-20100814-123hf.html

Insight 2010 Presentations
June 22, 2010, 10:13 am
Filed under: #mktgcloud, Analytics, Datarati, Research | Tags: ,

A few weeks back I attended the Insight 2010 conference held by IBM at the Hilton Hotel in Sydney.

Here is a link to the presentations from the day: http://www-07.ibm.com/events/au/insight2010/speaker.html

IBM Buys Coremetrics
June 16, 2010, 5:32 am
Filed under: #mktgcloud, Datarati, Web Analytics | Tags: , ,

IBM is jumping into the web analytics software space with the acquisition of San Mateo, CA company Coremetrics.

With the purchase, IBM intends to expand its business analytics capabilities with Coremetrics’ cloud-based delivery platform, which enables companies to gain real-time insight into consumer interactions internally through social and other online media networks to increase the performance of their marketing campaigns.

Financial terms were not disclosed.

More: http://techcrunch.com/2010/06/15/ibm-acquires-web-analytics-and-marketing-software-company-coremetrics

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