Out of 204,508 recorded passcodes, the top ten most common were: [1234, 0000, 2580, 1111, 5555, 5683, 0852, 2222, 1212, 1998]
Naturally, 1234 is the most common passcode: mimicking the most common internet passwords.
To put this into perspective, these 10 codes represent 15% of all passcodes in use.
Most of the top passcodes follow typical formulas, such as four identical digits, moving in a line up/down the pad, repetition. 5683 is the passcode with the least obvious pattern, but it turns out that it is the number representation of LOVE (5683), once again mimicking a very common internet password: “iloveyou.”
Filed under: #mktgcloud, Data, Datarati, Mobile | Tags: iPhone, Mobile Data
There’s really no better way to describe Onavo other than a must-have app for any and every iPhone user on a data plan. I’ll go a step further: I think it’s the very first app one should install.
Why? Because Onavo shrinks your data usage (and thus, your bills).
All you need to do is install the free app and you’re done. The app will then run in the background and do its thing and all you have to do is continue consuming data as you do today … surfing the web, emailing, tweeting, using maps, etc.
The techies among you are asking yourself whether there’s any slow-down in data speed. I’ve been using the app for a few weeks and I have perceived no noticeable slow-down.
What happens behind the scenes is that compression technology resides on Onavo’s cloud servers. Once the data is routed through them, the compression takes place before the data reaches the device (or the carrier).
Onavo is targeting travelers who have a very obvious pain-point of being forced to purchase ridiculously expensive data plans when on business or personal trips. Mind you, saving 5MB-15MB in data usage can equal direct savings that can go as high as $50 and up. However, with all-you-can-eat data plans a thing of the past, I contend that Onavo provides significant value for domestic data usage as well. I, for example, keep it running all the time.
Filed under: iPhone, Techcrunch | Tags: Editing, Google Docs, iPhone, Webkit
Google Spreadsheets can now be edited on Android mobile phones and iPhones. Up until now, all Google Docs (online docs, spreadsheets, and presentations) could only be viewed on mobile phones. Editable spreadsheets work inside the mobile browser, which for both Android and iPhone is based on Webkit.
Filed under: iPhone | Tags: Data Capture, Engagement Ads, iPhone, Pointroll
Pointroll the most prominent rich media vendor, is getting in on the iPhone’s rich features and multi-touch action.
The Gannet-owned firm has begun offering advertisers and agencies the ability to use its trademark expandable ads when targeting users of the device.
PointRoll also supports video, coupon downloads, maps, click-to-call, and data capture features.
Users of Apple’s iPhone are 23% more aware of mobile ads than non-iPhone users and 66% more likely to respond to them, according to findings from the Q4 2008 Mobile Advertising Report, which is based on a survey by Limbo and GfK Technology.
Filed under: Analytics, iPhone, Mobile, Web Analytics | Tags: iPhone, Mobile Analytics, Omniture
Omniture is extending its SiteCatalyst measurement tool to native iPhone applications, enabling developers and marketers to gain insight on how users are interacting with their iPhone apps, based on real-time information. This should allow them not only to improve the user experience based on analytics, but also make adjustement necessary to generate more revenue by enhancing ad clicks, purchasing and increasing page views.
The new offer, which is basically an extension of its existing SiteCatalyst solution, is called App Measurement for iPhone and will be generally available as from January 2009. To our knowledge this is the first analytics program specifically designed for native iPhone applications, but it’s safe to say other providers will soon follow suit with similar offerings.