Filed under: Live Chat, Web Analytics | Tags: Google Analytics, Live Chat, Live Person
LivePerson allows you to interact with your customers live via chat to offer real-time assistance and advice while a user is engaged with your website, a highly valuable service for helping customers, and also for learning about what their intention is.
They created a robust integration with Google Analytics that is definitely worth a look. The integration shows you conversions after chat, and populates chat analytics data into a number of other reports, including
- Map Overlay Report which displays volume and quality metrics of live chat interactions by geographic region
- Search Engines Report: Reveals the sources and keywords that drive interactive chats (and resulting conversions)
- Reverse Goal Path Report: Lists the navigation paths that lead to the most chats
Take a look at a screenshot which shows a “Live Chat” column: