Will Scully-Power

The Definitive Guide to Marketing Automation

The Definitive Guide to Marketing Automation


Heard the buzz around marketing automation? Got some questions? Check out this jam packed, 100 page guide to learn everything you have every wanted to know about marketing automation.

Download this ebook and get the answers to all of your questions and more including:

  • What is marketing automation and how can it help my company?
  • Why is marketing automation so hot right now?
  • How does marketing automation differ from other technologies such as CRM and email marketing?
  • What are the common and advanced features of marketing automation tools?
  • How do I build a business case and convince internal stakeholders to act?
  • What does the future of marketing automation look like?

We’ve also included worksheets that you can use to figure out whether your company is ready for marketing automation and how it will help you increase your revenue and attain high priority business goals.

This guide will be your ticket to a new world of more effective, efficient, and lucrative marketing!




Marketo Unveils All New “Definitive Guide to Social Marketing”
September 17, 2012, 9:53 pm
Filed under: #mktgcloud, Social Media | Tags: ,

Comprehensive Best Practices Guide Sets New Standard for Driving Social Marketing ROI

SAN MATEO, Calif. – September 2012 – Marketo, the leading provider of cloud-based marketing software, announced its all new Definitive Guide to Social Marketing.  With 80+ pages of fresh content, expert insight and proven best practices, the latest in Marketo’s series of industry-leading workbooks helps marketers understand how to make every marketing campaign social, and how to implement social marketing strategies to improve lead generation and revenue growth.

Today, social is more than just a channel or tactic; it is a strategy that should be present in every aspect of marketing. Marketo’s Definitive Guide to Social Marketing explains how marketers can unlock the peer-to-peer communications and recommendations that are inherent in social to amplify the impact of every campaign. This guide is an all-purpose, go-to handbook that offers actionable strategies for all marketers, whether just starting out or already equipped with a well-defined social marketing plan.

In the past, marketers have thought of social marketing primarily as listening, responding, and publishing social updates. Although those are important, today’s marketer also needs to incorporate social into every marketing strategy. The real promise of the social explosion for marketers isn’t about updating a corporate feed; it’s about turning fans and customers into an army of powerful brand advocates.

“People trust what their friends and peers have to say about a company much more than they trust what the company has to say about itself,” said Jon Miller, vice president of marketing content and strategy at Marketo. “The Definitive Guide to Social Marketing shows companies how to tap into the power of peer-to-peer influence to amplify the reach and impact of every marketing campaign.  It shares detailed strategies for leveraging the top social networks, and for adding a social component to every campaign you run.”

GET THE GUIDE HERE NOW!: http://pages2.marketo.com/dg2-social-marketing.html

2000+ Marketo Clients Worldwide
July 16, 2012, 10:04 pm
Filed under: Uncategorized | Tags:


PRESENTATION: How to use DATA to grow your business?

Top 10 Key Takeaways – ad:tech Sydney 2012

1.) Marketers need to  focus on REVENUE metrics to earn a seat at the revenue table.

2.) Marketers need to move from quantity KPI’s to quality KPI’s.

3.) Marketers need to stop throwing ALL leads over the fence to the sales team as this creates cherry picking from the sales team and tension between both marketing and sales about true “lead quality”.

4.) Marketers need to start their strategic marketing planning with a Revenue target and work backwards. Identity how many leads they need at each stage of the Revenue Cycle to ensure their sales team hit their revenue target.

5.) Marketers need to escape “Excel Hell” by centralising all of their marketing data (email, search, web, mobile, display)  in a Marketing Automation Database and then integrate this database with their internal CRM database.

6.) Marketers need to set up a scoring methodology which allows them to score their prospects and customers explicit data e.g. demographic as well as their implicit data e.g. web, search, email behaviour to ensure they focus on those customers who are highly engaged and prioritise those that need follow up.

7.) Marketers need to take those prospects and customers who are are not yet ready to engage with sales and place them into nurturing campaigns. Marketers need to A/B test the content of these campaigns to ensure they are targeting each prospect and customer with relevant content with is creating action e.g. a click.

8.) Marketers need to analyse the key touchpoints and influences within the prospect and customer lifecycles to identify which marketing channels are having an impact at specific stages of the buyers journey.

9.) Marketers need to focus on identifying trends in their data and taking action on their insights to ensure they optimise what’s working and what’s not.

10.) Marketers need to aim for the end goal of Marketing Automation which is being able to predict marketing’s impact on revenue contribution to an organisation.

Ready to get started?

Will Scully-Power
Managing Director
+ 612 9045 0946

WEBINAR: An email marketing check up – how to diagnose & prevent common B2B failures
October 25, 2011, 7:50 am
Filed under: Datarati, Datarati.TV, Email Marketing, Marketing Automation | Tags: ,

The webinar covers three main points:

    1. How do business marketers use email today?

First, Shar and Jon provide a foundational context for the discussion of best practices. What do today’s email marketers need to accomplish? Where are they now and where do they want to be?

    1. What are some common pitfalls for B2B email marketers?

Here our panelists discuss where many well-intentioned email marketers go wrong. Examples are provided for a few different mistakes that are easy to make, yet deadly to email marketing programs.

    1. How can B2B marketers improve email program performance?

This is what we came for. Shar and Jon outline how weaknesses in email marketing can be fixed and provide best practices for going forward with successful email marketing campaigns.

In the 21st century, no B2B marketing campaign is complete without a strong email marketing component. Learn how your company can achieve maximium marketing ROI thorough targeted email marketing – check out The Email Marketing Check-Up today!

PRESENTATION: Marketing Automation in a Social World!

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