Will Scully-Power


INFOGRAPHIC: Marketing Measurement
January 4, 2012, 9:44 pm
Filed under: #mktgcloud, Analytics, Datarati, Marketing Automation, Metrics | Tags: ,



VIDEO: How to effectively measure your Marketing Investments & ROI
September 14, 2011, 12:09 pm
Filed under: #mktgcloud, Actionable Insights, Datarati, Datarati.TV, Video | Tags: , , ,

 

Click to Watch Now!



ANA, 4As, IAB Release Digital Measurement Principles
June 21, 2011, 12:37 am
Filed under: #mktgcloud, Metrics | Tags: ,

Three key ad industry associations — The Association of National Advertisers, the Interactive Advertising Bureau and the 4As — this week released their Guiding Principles of Digital Measurement, five principles that the trade groups described as “the foundation of making measurement make sense.

The principles are part of an industry-wide initiative being facilitated by consultants Bain & Company and MediaLink

More: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152646



Social Media Analytics – How to?
September 11, 2008, 2:16 am
Filed under: Social Media | Tags: , , ,

Tracking and measurement of using new media to better engage with your customers. — the numbers you can use to show how your social media programs are influencing business.  Some folks, like Charlene Li, late of Forrester, put some thought into models for calculating ROI.   Others, like Jason Stamper, have come up with a calculation to come up with a value index for blogging

Will Scully-Power
Data Director
Mark.




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