Will Scully-Power

The Definitive Guide to Marketing Metrics & Analytics
July 14, 2011, 3:00 am
Filed under: #mktgcloud, Analytics, Datarati, Marketing Automation, Marketing Cloud, Metrics | Tags: ,

What would a 10% increase in marketing budget do for your profits? Not sure? Well, good luck justifying your budget to the folks upstairs.

Our just released Definitive Guide to Marketing Metrics and Analytics shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging the metrics that matter. With compelling graphics and real-life examples of Marketo’s own metrics and tactics, this guide offers best practices and techniques for leveraging data to not only prove, but improve ROI.

This 70 page guide will teach you:

  • The right metrics for understanding andinterpreting marketing results
  • Why measuring marketing programs is difficult, and how to do it correctly and efficiently
  • Revenue metrics that get the executives’ attention and prove marketing ROI
  • The critical elements of a marketing dashboard
  • And much, much more!

Let the Definitive Guide to Marketing Metrics and Analytics help you gain the insights you need to grow your company’s revenue and demonstrate the true value of your marketing. Download today!


Page View Metrics – So Last Year
April 13, 2011, 4:16 am
Filed under: #mktgcloud, Datarati, Metrics | Tags:

Bounce Rate Demystified
December 1, 2010, 7:43 am
Filed under: #mktgcloud, Datarati, Visualisation, Web Analytics | Tags: ,

Thanks: http://blog.kissmetrics.com/bounce-rate/?wide=1

Print vs. Digital Metrics
October 28, 2010, 12:22 am
Filed under: #mktgcloud, Data, Datarati | Tags:

Metrics: Form Error Rate (FER)
April 26, 2010, 10:21 am
Filed under: #mktgcloud, Data, Datarati, Forms, Landing Pages | Tags: ,

Form Error Rate (FER)

When we want to measure the quality of a landing page, we check the Bounce Rate. However, in the case of measuring the quality of a form, we introduce a new metric called Form Error Rate.

SubmitError: number of unsuccessful attempts to send the form

SubmitAll: number of unsuccessful attempts to send the form + number of successfully submitted forms

More: http://analytics.blogspot.com/2010/04/how-to-measure-quality-of-online-form.html

IAB Australia calls for comments on metric guidelines
March 5, 2009, 5:44 am
Filed under: Ad Exchange, Ad Network, Behavioural Targeting | Tags: , ,


The Interactive Advertising Bureau (IAB) Australia is calling for comments on its newly released draft paper “Industry Standards for Online Audience Measurement Metrics and Data”.

The issue this industry faces is not having a universal tag! https://willscullypower.wordpress.com/2008/10/31/how-are-we-going-to-solve-the-multiple-data-set-issues/

The guidelines have been developed to progress standardisation of how audience measurement metrics are quoted and presented.  The deadline for comments on the draft standards and guidelines, which can be found here is Friday 13th March 2009.

More: http://www.iabaustralia.com.au/index.php?/news/story/iab_australia_calls_for_comments_on_metric_guidelines

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