Will Scully-Power


Google Analytics missing mobile traffic data
March 2, 2009, 9:58 am
Filed under: Mobile, Web Analytics | Tags: , ,

bango-logo

I came across this post today from Bryson Meunier’s blog. He talks about the data discrepancy when using Google Analytics to track mobile users.

“A word of caution, however: don’t expect an accurate count from Google Analytics or other JavaScript-based web analytics when it comes to tracking mobile users.

I did a small-scale two week test on my homepage of Google Analytics relative to Bango Analytics for desktop sites and found that Google Analytics only tracked 12% of the pageviews caught by Bango (see below for details).

Until Google Analytics and other JavaScript-based web analytics offer mobile-specific tracking, the only accurate method for tracking mobile users is to install mobile analytics.”

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Omniture launches real-time analytics for the iPhone
December 23, 2008, 6:30 am
Filed under: Analytics, iPhone, Mobile, Web Analytics | Tags: , ,

Omniture is extending its SiteCatalyst measurement tool to native iPhone applications, enabling developers and marketers to gain insight on how users are interacting with their iPhone apps, based on real-time information. This should allow them not only to improve the user experience based on analytics, but also make adjustement necessary to generate more revenue by enhancing ad clicks, purchasing and increasing page views.

The new offer, which is basically an extension of its existing SiteCatalyst solution, is called App Measurement for iPhone and will be generally available as from January 2009. To our knowledge this is the first analytics program specifically designed for native iPhone applications, but it’s safe to say other providers will soon follow suit with similar offerings.



Omniture and Bango move into Mobile metrics
November 19, 2008, 3:13 am
Filed under: Behavioural Targeting, Mobile, Web Analytics | Tags: , ,

bango

Bango and Adversitement have joined forces to give digital marketers the ground breaking ability to access rich PC and mobile web metrics through one console, by combining Omniture’s SiteCatalyst and Bango Analytics.

Adversitement, an e-marketing web analytics and customer intelligence specialist and Europe’s largest authorized service partner of Omniture, is integrating Bango’s mobile analytics service alongside Omniture’s SiteCatalyst to present a complete and complimentary view for their clients. The solution enables companies with a truly digital marketing approach to maximize their return from both the PC and mobile web.

More: http://www.webanalyticsworld.net/2008/11/adversitement-leverages-power-of.html



Tealeaf launches mobile analytics
November 19, 2008, 3:00 am
Filed under: Analytics, Mobile | Tags: ,

tealeaf

Helping companies monetse e-commerce via Web-capable mobile devices, Tealeaf®, today announced Tealeaf CX Mobile Experience Manager. With the addition of Tealeaf CX Mobile Experience Manager, Tealeaf delivers the industry’s first mobile session replay.

The visibility mobile session replay affords is especially critical given the variability of mobile devices, and allows companies to understand mobile customer engagement, discover ongoing behavior patterns, and compare success and failure of mobile users alongside the experiences of traditional desktop users.

More: http://www.webanalyticsworld.net/2008/11/tealeaf-introduces-mobile-analytics.html




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