Mobile app analytics provider Localytics, a graduate of the 2009 TechStars Boston class, has raised $2.5 million in new funding from Launchpad Venture Group, New York Angels and Hub Angels. This brings the company’s total funding to over $3 million.
Localytics offers a comprehensive mobile analytics platform to help give app developers and publishers with real-time reports on how customers use their applications on Android, Blackberry, iPad and iPhone devices. The startup’s product can be used to monitor basic usage, custom events, and enables publishers to dynamically generate custom segments and chart results with hourly granularity.
Today, Localytics is also unveiling a new premium offering, which includes a custom charting feature to build and share customized reports, additional analytics and more. time. Additionally, a new App
Comparison tool allows developers to compare performance across a number of apps. Developers can see which apps are contributing most to growth across different markets and platforms. The Premium version costs $95 per month for Android, BlackBerry, iPad, iPhone and Windows Phone 7 applications.
We have a number of discounts for the service. Readers that enter TC35X6 as a coupon code when signing up here for Localytics Premium before April 30, will get 35% off their first 6 months of the analytics service.
Localytics’s platform is being used by a number of well-known companies including News Corp., Skype, Bluefly, RueLaLa, Turner Broadcasting and more.
Consumers are unwittingly passing much of their most private personal data to strangers when they discard mobile phones, with intimate photos and credit card numbers and pins frequently left on handsets, according to new research.
An analysis of 50 handsets bought from second-hand resellers on eBay found that more than half contained personal messages or photos, according to exclusive research from the mobile and forensics experts Disklabs.
More than 60 per cent still contained phone numbers left on a call log. A number were sold with pornographic material still on the phone.
Filed under: Datarati, Email Marketing, SMS, Technology | Tags: Digital Marketing, Direct Mail, Direct Marketing, Dynamic Content, Email, Intelligence, Mobile, SMS
The three primary channels of direct digital marketing — email, the Web (e.g. eCommerce and onsite targeting technology), and mobile — are extremely effective for communicating with customers and providing them with relevant content designed to help them make a purchase.
Traditionally, each channel is treated separately within its own silo, with marketing resources and personnel aligned accordingly. In other words, the email team runs the email marketing, the website team runs the website, and the mobile team is responsible for mobile marketing.
Overlap between the channels is rare for marketing organisations (thus the burgeoning cottage industry of attribution modeling). However, frequent channel overlap is a standard practice for consumers, who bounce from an email offer to the Web for some research to mobile for instant alerts and other time sensitive information.
Using the pillars of direct digital marketing — specifically onsite targeting and email marketing — in a complementary way more aligned with how consumers behave promises substantial new segmentation opportunities and plenty of low hanging fruit for marketers.
Creating marketing campaigns around those new segments improves customer engagement, increases conversions, and positively affects other important metrics for e-retailers like RPV (revenue per visitor).