Filed under: Call Centre Data, Web Analytics | Tags: Google Analytics, Mongoose Metrics
Mongoose Metrics supplies toll free numbers in bulk for extremely cheap in case you’d like to use unique phone numbers to track campaigns or even different product orders.
Even better though, Mongoose has created a way to track these offline phone calls within Google Analytics.
You can see the phone number called, as well as the duration and date of the call. You can also integrate this with an email alerts system for sales management.
The service works by provisioning a trackable number and assigning that number to a hidden web page on your site containing your Google Analytics tracking code.
When a phone call to the tracking number is connected, the technology will place a web browser visit to your hidden tracking web page and in this way insert the phone call event back into your Google Analytics account.
Each phone call generates a unique visit which is clearly labeled inside of Analytics, as you can see in this screenshot: