Will Scully-Power

Top 7 Tips for A/B Testing Web Forms for Landing Pages

RECOMMENDED Watch Now: http://whichtestwon.com/top-7-lead-generation-form-ab-tests


Dotomi Rolls Out Multivariate Testing for Display Ads
July 30, 2009, 7:53 am
Filed under: A/B Testing, Behavioural Targeting, Testing | Tags: , ,

Banner Ad

Web ads are getting smarter and smarter. Dotomi, a Chicago interactive agency, announced a new multivariate testing methodology yesterday for banner ads. It follows Web users around to determine which ads ultimately work best — not to make users click, but to persuade them to buy.

Dotomi COO Ken Treske says clients saw anywhere from 5 to 15 percent improvement in customer conversions, on average, by incorporating the methodology into their campaigns, and some saw bumps as high as 47 percent.

More: http://www.clickz.com/3634546

How long to run a multivariate test?


I came across this great little calculator from Hi-Conversion today.

If you’re looking to run a multivariate landing page test and want to know how long you’ll need to get a statistically relevant sample size, then have a play with this simple online calculator.

More: http://www.hiconversion.com/ajax/public/test-duration-calculator-for-adaptive-multivariate-test.htm

How long does it take you to implement your tests?
September 28, 2008, 10:55 pm
Filed under: A/B Testing, Multivariate Testing | Tags: , ,

Sitespect have just realeased a video that I think we can all relate too. When marketing want to test, how long does it actually take before it gets implemented?

With Sitespect there is no need for page tagging or IT involvment. A marketers dream app 🙂


%d bloggers like this: