Filed under: #mktgcloud, Datarati, Video, Web Analytics | Tags: Glance Guide, Nielsen
Analytics and audience measurement giant Nielsen has acquired video analytics company GlanceGuide. Terms of the deal were not disclosed.
GlanceGuide’s analytics and measurements provide insights into how consumers interact with the video they watch online. GlanceGuide’s analytics have been already been integrated into Nielsen’s online video measurement tools to “deliver more actionable daily insights to media publishers, agencies and advertisers.”
Speaking on a panel about the future of audience measurement, Jack Wakshlag said a Forrester report caused huge damage. He also shot down the methods used to Nielsen audience data.
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