Will Scully-Power

Facebook opens Ads API – Omniture working to monetise the data
September 12, 2010, 11:06 pm
Filed under: Social Media, Web Analytics | Tags: , ,

Facebook’s performance advertising system provides a powerful way for advertisers to target users, but it lacks the control and analytics to efficiently utilise its targeting parameters on a large scale. To allow companies to build better tools for designing and managing ads, Facebook released an Ads API last fall.

We’ve recently been profiling companies building tools for advertisers using this API, and here’s our latest in-depth review, of a Facebook ad tool being offered by established web analytics and advertising optimization company Omniture.

While competitors currently offer more specialized tools for some campaigns, ad buyers looking to target, purchase, monitor, and optimize ads on Facebook in the context of their other online marketing efforts stand to benefit from its full-featured Online Marketing Suite.

The suite is a browser-based tool set including three core products which can assist Facebook marketers: Discover for audience segmentation, the flagship SearchCenter+ for ad campaign management, and SiteCatalyst for measurement and optimization. By using these tools together, marketers can determine who to target, efficiently create and purchase ads, optimize spend for maximum returns, and balance their marketing channels. Though the tools don’t always integrate seamlessly, the knowledge gained from Discover and SiteCatalyst allow for adept use of SearchCenter+.

More: http://www.insidefacebook.com/2010/09/10/ads-api-omniture


Omniture + Facebook = Social Media Media Buying
March 4, 2010, 5:53 am
Filed under: #mktgcloud, Datarati, Social Media, Web Analytics | Tags: , ,

Although the companies chose to announce the partnership, the tools and the marketing guidance supported through Omniture’s consulting team will not become available until later this year.

Omniture and Facebook will announce a deal Wednesday that turns the social network into an online marketing channel, complete with technology tools, audience segments and best practices.

Initially, the two companies will focus on the ability to automate Facebook media buying and access analytics that measure customer engagement. The partnership builds on Facebook analytic features the companies announced last year to help marketers join the conversation, rather than interrupt the experience.

This alliance is intended to help companies integrate Facebook as a marketing channel, connecting to relevant conversations with the site’s more than 400 million active users.

More: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123533

Josh James from Omniture interviews Anthony Rhind, CEO of Havas Digital
December 7, 2009, 5:02 am
Filed under: Datarati, Web Analytics | Tags: ,

Havas Digital is the umbrella holding company that manages all Havas Media’s interactive companies.

Havas Digital brands provide data driven marketing solutions across all interactive channels to over 400 clients worldwide and it Digital operates from 40 cities in 30 different countries across Europe, North America, South America, Asia, and Oceania.

Recently, Omniture’s Josh James had this discussion with Havas Digital’s co-CEO and Marketing Director, Anthony Rhind.

Read Now: http://www.cmo.com/agencies/josh-james-speaks-anthony-rhind-co-ceo-marketing-director-havas-digital?cmpid=TT12

Omniture and Commscore announce data alignment
September 22, 2009, 11:50 am
Filed under: Data, Segmentation, Web Analytics | Tags: , ,

Panel data

Omniture and Commscore have announced a strategic partner relationship to deliver a unified digital audience measurement system.  Specifically designed to meet the unique demands of the digital advertising world, the offering will combine the power of Omniture’s Web analytics with comScore’s new Media Metrix 360 hybrid audience measurement to help provide publishers and advertisers with a unified and comprehensive view of online audiences.

Two of the keys to implementing a successful digital marketing initiative are the ability to measure and analyse online marketing performance and to capture accurate views of audience reach across multiple information sources.

To date, publishers and advertisers use two primary sources for measuring the impact of digital advertising – Web analytics and panel-based audience measurement.

Because the two measurement methodologies have disparate objectives and employ different data collection technologies, the resulting dissimilar metrics can cause confusion and uncertainty among publishers and advertisers.

This strategic partner relationship blends these two methodologies in a highly automated way to create a unified approach for audience measurement designed to enable publishers to represent themselves in a more comprehensive manner to advertisers, and for advertisers to better optimise their media planning with the benefit of more extensive media reach data.

More: http://www.omniture.com/press/779?s_cid=3445

Adobe buys Omniture for USD $1.8 Billion
September 15, 2009, 10:45 pm
Filed under: Data, Datarati, Web Analytics | Tags: , ,


Today Adobe announced its acquisition of Omniture for USD $1.8 Billion.

Now let’s go back a few months, when WPP announced a USD $25 million investment in Omniture. https://willscullypower.wordpress.com/2009/01/29/wpp-to-invest-25-million-in-omniture/

Why do you think WPP invested in Omniture? https://willscullypower.wordpress.com/2009/02/04/wpp-going-after-control-of-your-data/

So today, what is this announcement about?

In my opinion, its about control of more data.

Omniture controls tons of aggregate data, which is captured by cooking visitors browsers. With consumers getting smarter about how to delete their cookies, the value of the data and analytics starts to deplete.

So how does a company like Omniture solve the cookie deletion problem? Simple, store the data in the flash object, making it hard(er) for consumers to find and delete, thus making their dataset more accurate and ultimately more valuable.

Who ows Flash? Adobe.

This is all about control over consumers data.

And who are Adobe & Omniture up against in this space.

You guessed it.


Full Announcement: http://www.adobe.com/aboutadobe/invrelations/adobeandomniture.html

Omniture Announces Winners of $25K Partner Developer Challenge
August 24, 2009, 6:27 pm
Filed under: Web Analytics | Tags: , ,


Back in March Omniture announced our $25K Partner Developer Challenge. The challenge offered first and second place prizes of $15K and $10K respectively, plus the opportunity to promote the winning applications to Omniture customers.

Finalists were selected recently and they have recently announced three winners, one for first prize, and tie for second prize.

Finalists were chosen based on three core criteria which they call the “three C’s”: Commercial value – are their customers or other developers likely to see value in the application?; Creativity – is this something interesting and new, or is it a rehashing of an old idea?  Consumability – is it well-documented?  Is it well-understood what the application is and what it does?  After evaluating submissions based on these criteria, their platform product leadership team selected three winners.

More: http://blogs.omniture.com/2009/08/21/omniture-announces-winners-of-25k-partner-developer-challenge/

How the world watched Michael Jackson’s Memorial – By the Numbers
July 9, 2009, 4:45 am
Filed under: Statistics, Web Analytics | Tags: ,

Michael Jackson Camera

In the time window from 12AM to 4PM EST, Web analytics company Omniture reports that CNN saw:

  • 72 million page views
  • 10.8 million unique visitors
  • 8.9 million live video streams

CDN server logs also indicate that CNN saw a peak of 781,000 concurrent live streams at its peak.

We’ve also gotten some numbers from Ustream:

  • 4.6 million total streams
  • 1.6 million total unique visitors
  • 12,000 messages per minute sent through chat/Ustream’s Social Stream

Update: Facebook has sent us their finalized stats, taken from all partner sites that integrated its stream of real-time updates. In total, the social network reports that 1 million users posted approximately 800,000 status:

  • 733,000 status updates
  • 759,000 Facebook users viewing broadcast
  • 6,000 updates/minute at the peak

E! Online:

  • 9,000 status updates
  • 87,000 Facebook users viewing broadcast


  • 48,000 status updates
  • 97,000 Facebook users viewing broadcast


  • 5,000 status updates

21,000 Facebook users viewing broadcast

More: http://www.techcrunch.com/2009/07/07/the-world-was-watching-michael-jacksons-memorial-by-the-numbers/

%d bloggers like this: