Will Scully-Power


How online retailers are using behavioural data
December 15, 2010, 2:32 am
Filed under: #mktgcloud, Behavioural Targeting, Datarati | Tags:

In its most brazen form, it works like this: Retailers read the cookies kept on your browser or glean information from your past purchase history when you are logged into a site. That gives them a sense of what you search for and buy, how much you paid for it, and whether you might be willing and able to spend more.

They alter their prices or offers accordingly. Consumers – in the few cases they recognize it is going on, by shopping in two browsers simultaneously, for instance – tend to go apoplectic. But the practice is perfectly legal, and increasingly common – pervasive, even, for some products.

Sellers of time-sensitive, highly price-variable goods (think airline tickets, hotel rooms, or car rentals) do it all the time, somewhat openly. If you have ever had the annoying experience of buying a plane ticket through a portal such as Kayak, then seeing the final price jump $10 or $40 at check out, you have probably found yourself on the receiving end of dynamic pricing.

More: http://www.washingtonpost.com/wp-dyn/content/article/2010/12/11/AR2010121100143.html

 



VIDEO: The Future of Shopping Online
November 16, 2010, 2:38 am
Filed under: Datarati, Social Media | Tags: , , ,


3 ways to lose an online sale
August 13, 2009, 5:47 am
Filed under: Email Marketing | Tags: , ,

sale

A great insight into how to lose an online sale…

1. An email with a promo code

2. When the promo code came up as expired

3. They didn’t save my cart!

Full details: http://www.grokdotcom.com/2009/08/11/3-ways-to-lose-an-online-sale/



Online Consumers Most Receptive to Ads in Evening
February 25, 2009, 6:44 pm
Filed under: Behavioural Targeting | Tags: , ,

Xmas time

Online consumers overall say they are most likely to pay attention to internet ads in the early evening and onward into the night, though specific time preferences vary by age group, according to a survey by Lightspeed Research and the Internet Advertising Bureau (IAB).

The research, conducted among online UK consumers, shows that while the early evening was the best time of day for all age groups, younger audiences are more likely to show a steady increase in attention to ads as they day progressed and were more likely to prefer entertaining ads. In contrast, older age groups had peaks in ad interest between 9-12 pm and 2-6 pm.

“Knowing when surfers are more receptive to advertising messages allows marketers to target their campaigns more closely and get the most from their online advertising budget,” said David Day, Lightspeed Research chief executive for Europe.

“With so many different activities being carried out by the online population, knowing when to get your message across can be the difference between success or failure for an online campaign.”

More: http://www.marketingcharts.com/interactive/online-consumers-most-receptive-to-ads-in-evening-8043/




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