Filed under: #mktgcloud, Datarati, Marketing Automation, Marketing Cloud | Tags: Pitney Bowes, Portrait Software
Pitney Bowes, a provider of software, hardware, and services, recently acquired United Kingdom–based software applications provider Portrait Software. After assessing the supply chain management and enterprise resource planning (ERP) space, Pitney Bowes executives felt they needed to beef up the company’s business process and rules engine capabilities.
The executives also sought to acquire bi-directional marketing automation and an analytics workbench. “What we saw in Portrait,” says Kyle Kittleson, director of corporate strategy and M&A at Pitney Bowes Business Insight, “was that [those] technologies were orchestrating in the service of optimizing customer interactions and customer lifecycle.”