Will Scully-Power

What you do online just got more public with Blippy
January 12, 2010, 11:21 pm
Filed under: Behavioural Targeting, Data | Tags: , ,

Blippy is a service that lets users publish everything they buy with their credit cards.

Who’d want to do that? Well, apparently a lot do.

Blippy has let in 2,500 people so far. Those 2,500 people are publishing $200,000 worth of purchases a day to their friends.

It’s less than a month old and they’ve tracked $3.8 million in transactions already, with an average transaction size of $46.

And more than 10,000 people are on the waiting list to get an account and gladly share their consumption behavior with the world.

How many Australians would be willing to give up this amount of personal data?

Check it: http://blippy.com/


Online advertisers continue to battle with Congress

House of Reps

On Thursday, the House of Representatives subcommittees on communication and consumer protection plan to hold a joint hearing to discuss online advertising and privacy.

The lawmakers will hear testimony from online giants like Google (GOOG – news – people ), Facebook and Yahoo!YHOOnews – people ), as well as privacy advocates.

The digital advertising industry will be watching for signs that Congress is preparing regulation that could limit so-called “behavioral advertising,” the fine-grained ad-targeting methods used by companies like Google property DoubleClick and Microsoft (MSFT – news – people ) unit Aquantive.

More: http://www.forbes.com/2009/06/17/online-advertising-privacy-technology-security-congress.html

Google is top data dog in new privacy study
June 9, 2009, 12:05 am
Filed under: Research, Search | Tags: , ,

Google Trackers

When asked about online privacy, most people say they want more information about how they are being tracked and more control over how their personal information is used.

Those consumer expectations are rarely in line with the data collection practices of Internet companies, which often collect information about their users not only on their own sites, but also when those users visit other sites across the Web.

Those are some of the central findings of a new privacy study conducted by a group of graduate students at the University of California, Berkeley, which was released late Monday.

More: http://knowprivacy.org/

Yahoo to limit holding personal data to 90 days
December 23, 2008, 6:08 am
Filed under: Data, Privacy, Search | Tags: , ,

YE Microsoft Yahoo

Yahoo reported last week that it would limit to 90 days the time it holds some personally identifiable information related to searches to address growing concerns from privacy advocates, policy makers and government regulators.

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