Filed under: Behavioural Targeting, Data | Tags: Blippy, Consumer Data, Privacy
Blippy is a service that lets users publish everything they buy with their credit cards.
Who’d want to do that? Well, apparently a lot do.
Blippy has let in 2,500 people so far. Those 2,500 people are publishing $200,000 worth of purchases a day to their friends.
It’s less than a month old and they’ve tracked $3.8 million in transactions already, with an average transaction size of $46.
And more than 10,000 people are on the waiting list to get an account and gladly share their consumption behavior with the world.
How many Australians would be willing to give up this amount of personal data?
Check it: http://blippy.com/
Filed under: Research, Search | Tags: Google, Privacy, University of California
When asked about online privacy, most people say they want more information about how they are being tracked and more control over how their personal information is used.
Those consumer expectations are rarely in line with the data collection practices of Internet companies, which often collect information about their users not only on their own sites, but also when those users visit other sites across the Web.
Those are some of the central findings of a new privacy study conducted by a group of graduate students at the University of California, Berkeley, which was released late Monday.
Yahoo reported last week that it would limit to 90 days the time it holds some personally identifiable information related to searches to address growing concerns from privacy advocates, policy makers and government regulators.