Will Scully-Power


INFOGRAPHIC: Revenue Performance Management



PRESENTATION: Marketing Automation in a Social World!

Marketo’s Mission Is to Deliver $2.5 Trillion in Customer Value By 2015

Marketo, the fastest growing provider of Revenue Performance Management (RPM) solutions, has unveiled the first study to comprehensively quantify the global economic impact of Revenue Performance Management. The Marketo Revenue Quotient, a detailed study of customer results, examined the key factors that contribute to revenue growth and predicts a $2.5 trillion impact across its global customer base by 2015.

Marketo defined and leads RPM, a new category of business applications that optimize interactions across the revenue cycle, to accelerate predictable revenue growth. The Marketo Revenue Quotient was calculated by identifying the key drivers to revenue generation and the quantitative impact of RPM over time, then correlating results with the size and growth trajectory of Marketo’s customer base.

Marketo’s global study of its customers revealed that RPM increases revenues by an average of 40 percent. This is driven by increased lead quantity, improved lead-to-opportunity conversion, improved opportunity-to-win ratio, increased average contract value and reduced cost per customer. Marketo enables businesses to achieve these improvements through its suite of cloud-based applications, spanning marketing automationsales effectiveness and analytics.

Full Story: http://www.marketo.com/about/news/press-releases/marketo%E2%80%99s-mission-is-to-deliver-2-5-trillion-in-customer-value-by-2015.php



Event Invitation: The Rise of the Revenue Marketer

Generating revenue is the lifeblood of any business. Too often, sales is viewed as the revenue creator and marketing is considered to be a cost centre that is not fundamental to the revenue creation process. This traditional model has resulted in inefficiencies at every step of the revenue cycle and prevents companies from achieving maximum performance.

However, several key trends – including the rise of online marketing such as Google, emerging social media networks, and a new focus on measurement and accountability in marketing – are creating the opportunity for organisations to rethink how they create revenue.

Join us as one of Australia’s leading experts on marketing automation, Will Scully-Power, shows us how this emerging model transforms the way marketing works.

Full event details and registration: http://www.ami.org.au/Events/States/Details/newcastle_marketing_seminar.asp



Presentation: Revenue Performance Management (RPM)


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