Will Scully-Power

Omniture Announces Winners of $25K Partner Developer Challenge
August 24, 2009, 6:27 pm
Filed under: Web Analytics | Tags: , ,


Back in March Omniture announced our $25K Partner Developer Challenge. The challenge offered first and second place prizes of $15K and $10K respectively, plus the opportunity to promote the winning applications to Omniture customers.

Finalists were selected recently and they have recently announced three winners, one for first prize, and tie for second prize.

Finalists were chosen based on three core criteria which they call the “three C’s”: Commercial value – are their customers or other developers likely to see value in the application?; Creativity – is this something interesting and new, or is it a rehashing of an old idea?  Consumability – is it well-documented?  Is it well-understood what the application is and what it does?  After evaluating submissions based on these criteria, their platform product leadership team selected three winners.

More: http://blogs.omniture.com/2009/08/21/omniture-announces-winners-of-25k-partner-developer-challenge/


Omniture Announces Analytics and Reporting Capabilities for Bing, Microsoft’s New Search Engine
June 3, 2009, 5:20 pm
Filed under: Search, Web Analytics | Tags: , , ,

Omniture Bing This capability enhances the robust search campaign management tools of Omniture SearchCenter and the analytics and reporting functionalities of Omniture SiteCatalyst to allow online marketers running search campaigns on Bing to:

  • View natural search results together with paid search results from Bing, then use that data to optimize paid search campaigns by adding top performing natural keywords to their paid search campaigns
  • Manage Bing search campaigns alongside campaigns from over a dozen other search engines, including Google and Baidu, through a single user interface and management dashboard
  • Make more informed, data-driven decisions about paid and natural search campaigns across all search engines

More: http://www.omniture.com/press/711?s_cid=3445

Omniture Releases Analytics Tools for Facebook
May 28, 2009, 10:46 pm
Filed under: Social Media, Web Analytics | Tags: , , ,

Omniture Facebook Analytics

While marketers understand it’s important to build a presence on Facebook by creating custom applications and pages to interact with customers, sometimes they (rightly) hesitate to make a substantial investment if they can’t track the success of those initiatives.

Omniture, a company whose SiteCatalyst product allows marketers to monitor the performance of their brands on websites by tracking traffic metrics such as page views, referrals, and time spent on a page, should be able to help solve that issue. Today, Omniture launched App Measurement for Facebook. The new product allows marketers to see just how users interact with their Facebook applications.

Omniture’s App Measurement tool tracks metrics like:

  1. Marketers will be able to understand which user demographic segments are adopting the application most vigorously.
  2. Marketers can segment users by number of friends they have, or by the social activity performed.
  3. Which users invited their friends to use an app.
  4. What sections of the app Facebook users spend the most of their time.
  5. How Facebook engagement leads to conversions.

Ideally, this product should allow marketers with no technical background to have an immediate analytics tool that shows a robust set of metrics of how their brands are doing on Facebook. There have been many analytics tools created by start-ups to monitor such activity, and developers have often built their own, but Omniture is one of the most mainstream players to get involved with Facebook analytics

Omniture executives say the new addition to its SiteCatalyst product will demystify the questions many marketers might have about their Facebook efforts.

More: http://www.insidefacebook.com/2009/05/28/omniture-releases-analytics-tools-for-facebook/

Second generation analytics


On-demand behavioral analytics provider Quantivo recently announced a product to integrate with Omniture’s Web analytics solution SiteCatalyst.

Whereas Omniture tracks the number of visitors to a company’s Web site, Quantivo’s integration product, which Chief Executive Officer Brian Kelly calls “the adapter,” will help SiteCatalyst users make sense of the identities of those visitors.

In doing so, companies can better understand customer behavioral patterns — based on Web-site visits, transactions, marketing responses, and other events — and improve the targeting accuracy of marketing messages and on-site recommendations.

According to Kelly, trends in online customer behaviors are emerging, changing, and disappearing so quickly that companies now demand a solution that can handle a sudden influx of data and quickly turn that data into something meaningful.

“Big massive trends develop and diminish within a week,” Kelly says. “You don’t have time for some Ph.D. statistician to build a predictive model. [Oftentimes], it’s not something you can predict.”

In other words, while historical transaction data (and common sense) may help predict that sweater sales rise in the winter, that information is of little use for a retailer hoping to foresee which color will be most popular.

More: http://www.linkedin.com/news?actionBar=&sik=1243508631845&aIdx=0&articleID=38491000

Measuring social media using Google Analytics
January 29, 2009, 6:18 am
Filed under: Web Analytics | Tags: , , , , ,



Tealium has announced the general availability of Tealium Social Media, a new measurement service for social media and online PR that’s tightly integrated into web analytics. The service is designed for marketing professionals who use social media and online PR as marketing vehicles to generate awareness and demand, and require side-by-side comparison with other marketing channels.

How does it work? Consider this scenario:

A visitor is in the market for CRM software and comes across a blog comparing various CRM programs. The blog mentions a number of CRM applications that the visitor had no previous knowledge of, including SugarCRM and NetSuite. Because of the great feedback in the blog, the visitor decides to go to SugarCRM by doing a search for “sugar crm” on Google. This leads the visitor to sugarcrm.com, where the visitor requests a personal demo.

With traditional web analytics, this conversion would be attributed to Google. With Tealium Social Media, the conversion will also be attributed to the original blog that started everything.

Tealium Social Media is a web analytics plug-in that is integrated into popular web analytics solutions: Google Analytics, SiteCatalyst, Unice NetInsight, WebTrends, Coremetrics, etc. This means you can get your social media ROI measurement directly inside your existing web analytics account.

Omniture SiteCatalyst Now Available for Google Android-Based Mobile Phones
November 25, 2008, 6:48 am
Filed under: Mobile, Web Analytics | Tags: , ,

Omniture, today announced the availability of a new mobile application for Omniture SiteCatalyst designed to work on mobile devices running Google Android. Omniture SiteCatalyst for Google Android is the first online business analytics application for tracking web, mobile and video now available on Android Market.

More: http://www.omniture.com/press/591?s_cid=3445

Omniture launches SiteCatalyst widget for Google & Yahoo!
November 24, 2008, 10:24 am
Filed under: Web Analytics | Tags: , ,


Omniture has created a SiteCatalyst Widget that allows you to add reportlets from SiteCatalyst Dashboards to your aggregator/portal of choice (iGoogle, My Yahoo, etc.

Check it out: http://blogs.omniture.com/2008/11/23/sitecatalyst-widgets-inside-omniture-sitecatalyst

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