Will Scully-Power

Lead Generation, Customer Lifecycle, Social Media

Google Analytics Best Practices
January 4, 2012, 10:15 pm
Filed under: Social Media, Web Analytics | Tags: ,

Justin Cutroni talks to Daniel Waisberg about Google Analytics best practices, latest developments, and the future of the Web Analytics industry.

Justin starts by discussing the latest Google Analytics developments and the reasons behind them. According to him:

Google is really listening to us as a community, as marketers and Analysts, on what we are trying to measure and what behavior we are trying to understand, and they are trying to give us the tools that really attack those problems.

He then discusses best practices on designing Google Analytics accounts, which is a process of translating business goals into product implementation. He shares valuable tips for newbies on how to get started with Google Analytics: what to look for and powerful techniques that are usually missed.

More: http://online-behavior.com/googleanalytics/justin-cutroni

Social Media Measurement with Google Analytics
January 4, 2012, 10:01 pm
Filed under: Web Analytics | Tags: ,

In this presentation, delivered at the Google Analytics Users’ Great Event New York 2011, Corey Koberg discusses Social Media measurement using Google Analytics. He starts by talking about what is available from an analysis and collection point of view, social segmentation, social campaign tracking and mobile social interactions.

Corey presents stats on the rise of Social and the challenges that it brings to interaction measurement. One specific set of reports that exist on Google Analytics is the Social Interaction Analytics, which attempts to track social actions within websites. Corey discusses implementation best practices in order to produce accurate and clean data and also analysis tips.

More: http://online-behavior.com/googleanalytics/social-media-measurement

INFOGRAPHIC: Social Media in 60 Seconds
December 23, 2011, 2:33 am
Filed under: Data, Datarati, Social Media, Visualisation | Tags: ,

VIDEO: The Social Hub – Integrating Social Data with your CRM Data to drive REVENUE
December 2, 2011, 1:31 am
Filed under: #mktgcloud, Marketing Cloud, Social Media | Tags: , ,

INFOGRAPHIC: Why Facebook Users Like?
November 12, 2011, 9:47 am
Filed under: Datarati, Social Media | Tags: ,

WHERE: to put links within your tweet for the highest CTR?
October 25, 2011, 1:26 pm
Filed under: Social Media, Twitter | Tags: ,

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