Will Scully-Power

Google’s PowerMeter Project: For When The Web’s Data Is Not Enough
February 12, 2009, 8:23 am
Filed under: Research, Technology | Tags: , ,

Google has announced its plan to help consumers gain better information about their personal electricity usage.

The plan, which is listed on Google’s philanthropic website, promotes the adoption of smart electricity meters in homes across the world.

These smart meters are better than regular meters because they can provide detailed information about usage rates throughout the day, theoretically letting consumers make smarter decisions about when to leave the lights on or when to run the dryer.

The search giant is using its weight to bring data online that currently exists in a very offline realm. 

More: http://www.techcrunch.com/2009/02/10/googles-powermeter-project-for-when-the-webs-data-is-not-enough/


Kyte.tv launches analytics tool
January 27, 2009, 9:01 pm
Filed under: Mobile, Techcrunch, Video | Tags: , , , , ,

To help its customers manage their mobile video channels just as they would any other Web property, Kyte will introduce a new dashboard and management console on Tuesday at a conference in Las Vegas. 

The Kyte Dashboard is a bit like Google Analytics for cell-phone video. It is filled with charts showing the number of views for each show, ad impressions, bandwidth usage, most watched shows, and the sites where the embeddable videos are watched the most.

More: http://www.techcrunch.com/2009/01/26/the-kyte-dashboard-like-google-analytics-for-your-cell-phone-videos/

Nuconomy launches analytics product
October 29, 2008, 8:59 pm
Filed under: Web Analytics | Tags: , ,

Being reported over at Techcrunch today, NuConomy has released a its Studio product, a collection of free tools aimed to bring next-generation web analytics that move away from the traditional model based on page views. When it was still in private beta, we wrote that Nuconomy was approaching analytics in a new way to try to put more meaning into the data that is thrown back at users, meaning that in many ways it will be more useful than even those hugely expensive alternatives.

The tool set is designed specifically for publishers, advertisers and users to better understand and engage with the social web. The platform boasts a data mining engine which continually monitors every aspect of site traffic and user behaviors and automatically highlights the most important things for companies to act on. The main goal is to make web analytics reporting proactive and shorten the time between aggregating and analyzing data, drawing conclusions and taking actions based on the collective intelligence.

NuConomy’s innovative metrics measure the social elements of digital media, including Flash, AJAX, and Silverlight applications, along with page views, unique visitors, and other traditional metrics. NuConomy also features a two-way API that dynamically changes sites based on current metrics and insights, including the ability to show ads or push specific content relevant to a user’s interests.

NuConomy was founded in 2006 in Tel Aviv, Israel and is now headquartered in San Francisco, California. Its executive team is comprised of former Microsoft and Google leaders. NuConomy raised a $300k seed round in April 2007 from Yossi Vardi, Shlomo Nehama and Uzi Tzuker, and later completed its A Round financing in 2008 from WPP Group.

Akami buys Acerno for Ad targetting
October 21, 2008, 8:50 pm
Filed under: Behavioural Targeting, Techcrunch | Tags: , , , ,

Akamai wants to branch out of the content delivery business. Today it announced an all-cash, $95 million acquisition of acerno, a subsidiary of database marketing firm i-Behavior. Acerno pools purchasing data from online retailers, who then share it among themselves in an aggregate, anonymous way. So if one retailer sees that people who buy pencils also buy sharpeners, when somebody looks at a sharpener on another site it will know to put up an offer for a pencil. This data becomes more valuable as the connections become less obvious.

Akamai will combine acerno’s purchasing data with its own Web browsing data to offer Websites an even more refined way to target ads. It is blending acerno into a newly created data business called Advertising Decision Solutions.

Investors, though, may question what a content delivery network is doing getting into the advertising business. The stock is down 2 percent on the news.

Excel, Powerpoint now iChart
September 10, 2008, 10:32 pm
Filed under: Analytics, Techcrunch | Tags: , , ,

Today, you will find 900 billion charts offline but only 40 million charts online. Because of that, iCharts believes it currently must be too difficult to bring charts online. So it has developed an easy way to create, share, and embed interactive charts.

The self-proclaimed “YouTube for interactive charts,” iChart provides a way for users to take data they created with other services like Excel or Google Spreadsheets, and upload that data directly to iCharts. Once collected, users need only to drag and drop the data to the chart to create a fully-modifiable and interactive chart.

The startup presented today at TechCrunch50 during the Finance and Statistics session. You can watch a video of its presentation here.

At the bottom of every iChart, controls let users modify the view and change the data series. In addition to being able to zoom into a data range and highlight the most relevant data, users can upload audio files that they record to accompany the chart.

Like most of the other services announced at TechCrunch50, iCharts offers a widget that will let users place the chart anywhere online and can even be embedded into Powerpoint presentations, PDF files, and anything that’s capable of handling Flash content.

Most importantly, iCharts can be published and shared with anyone visiting the site and are automatically optimized so web surfers find them as images in search.

iCharts launches today and is already populated with a slew of charts that are freely available for reuse.

Will Scully-Power
Data Director

Welcome to Twitter corporate style
September 10, 2008, 3:45 am
Filed under: Twitter | Tags: , ,

Yammer.com just launched at the Techcrunch 50. Just think about the intelligence Yammer could gain from mining their competitive data. i.e. all of the companies using the corporate Twitter. The question is “What are you working on?”

Is this their plan? Sell off the insights from this data in an auction style format to the highest bidder?


Will Scully-Power
Data Director

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