In the old days, big data used to be called data warehousing. But that was when corporations stored all their own data on their own servers. Today, it’s just called big data and it generally refers to the vast reaches of data in the cloud.
Old big data is buying new big data today, as data warehousing powerhouse Teradata just announced it will be acquiring Aster Data Systems for $263 million.
Filed under: #mktgcloud, Datarati, Marketing Automation, Marketing Cloud | Tags: Aprimo, Teradata
Summary: Teradata’s acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. The market will probably split between enterprise-wide suites and more limited marketing automation systems.
Given the previous Unica deal. other recent marketing system acquisitions, and wide knowledge that Aprimo was eager to sell, no one is particularly surprised by this transaction. Teradata is a logical buyer, having a complementary campaign management system but lacking Aprimo’s marketing resource management, cloud-based technology and strong B2B client base (although Aprimo has stressed to me more than once that 60% of their revenue is from B2C clients).
Recognising the growing need and challenges businesses face driving operational analytics across enterprises, SAS and Teradata are planning to establish a centralised “think tank” where customers can discuss analytic best practices with domain and subject-matter experts, and quickly test or implement innovative models that uncover unique insights for optimising business operations.
The Business Analytics Innovation Center will combine the strengths of SAS, the leader in business analytics software and services, Teradata Corporation (NYSE: TDC), the world’s largest company solely focused on data warehousing and enterprise analytics, and Elder Research Inc. (ERI), the world’s leading analytical consulting firm for data mining and predictive analytics, to help customers across all industries grow revenue, reduce risk and improve operations.
Filed under: Business Intelligence | Tags: Business Intelligence, Teradata
Data analysis and business intelligence (BI) have spread across the enterprise in what Steven Brobst, chief technology officer for Teradata, called “pervasive BI” in the opening keynote here at this week’s Teradata Partners, the company’s annual user conference.
Teradata announced several new additions to its data warehousing packages and a committed strategy to data quality.
At last year’s Partners conference, the big news was Teradata’s split from former parent company NCR. Since the separation, the newly independent Teradata has been focused on product announcements and enhancements. In fact, according to the company, this month’s release of its Teradata Database 13 includes 75 new features.