Will Scully-Power

How VISA can predict your divorce using your credit card data

If you ever doubted the power of the credit card companies, consider this: Visa, the world’s largest credit card network, can predict how likely you are to get a divorce.

There’s no consumer-protection legislation for that.

Why would Visa care that your marriage is on the rocks? Yale Law School Professor Ian Ayres, who included the Visa example in his book Super Crunchers, says “credit card companies don’t really care about divorce in and of itself—they care whether you’re going to pay your card off.”

And because people who are going through a divorce are more likely to miss payments, your domestic troubles are of great interest to a company that thrives on risk management.

More: http://www.thedailybeast.com/blogs-and-stories/2010-04-06/how-mastercard-predicts-divorce/full/


Go Visa: Mashing Data Goodies with Advertising
March 22, 2009, 10:06 pm
Filed under: Data, Visualisation | Tags: ,

The “Go” microsite [go.visa.com] features seemingly random bits of data which the user can explore to see how Visa is “helping more people go places and do things.” In doing so, the site seems to be a conceptual mash-up between the previously posted Ueber Widget site recently presented by Sprint, and Amaztype, which uses a well-formed collection of images to form words.

The “global snapshots” mostly include little nice-to-know data goodies, such as “16,438 people in Paris smiling back at the Mona Lisa“, “580,000 web surfers in Afghanistan“, or “348 honeymooners sighing in Hawaii“. Other banner ads feature Flickr photos and live video streamed from different cities around the world that show people “going” and utilizing similar data.

Via Advertising Age.

ADMA Data Day 2008
October 20, 2008, 10:54 pm
Filed under: Analytics, Data, Research, Segmentation, Web Analytics | Tags: , , , , ,

Do you believe in the power of data?

Since the origin of marketing, data has been a constant. It underpins all good communication and is critical to campaign success. And, while data was important in the past, it will be even more fervently worshipped by smart marketers in the future on their crusade for improved ROI.

Get your data techniques right and take your results to heavenly levels.

With the right techniques and tools, your data can be a very powerful asset. Data Day 2008 will show you the way to boost results, maintain your competitive advantage and develop almighty relationships. In this one-day, jam-packed conference you’ll hear from expert data strategists and learn inside tips from a diverse range of brands including Optus, Visa, Camera House and Woolworths.

Concurrent afternoon streams allow you to focus on the topics that are most relevant to your area of worship. Lessons on Fundamentals, Advanced Analytics, B2B and Digital all offer valuable insights to help you tackle the challenges your business faces now and in the future.

Plus, an exclusive group of exhibitors will demonstrate innovative tools and solutions to help you practice all that is preached. Discover the most effective resources from leading suppliers including SEMA, Acxiom, Experian, Impact Lists, Sensis, Traction and Veda Advantage.

For more information on the full conference programme and the exhibitors visit www.adma.com.au/dataday.

Dates and Venues
Melbourne Thursday 23 October, 8.30am – 5.00pm
Brisbane Tuesday 28 October, 8.30am – 5.00pm
Sydney Thursday 30 October, 8.30am – 5.00pm
Price $395 for ADMA members
$565 for non-members
To register Download the registration form, visit www.adma.com.au/dataday or contact Victoria Walker on 02 9277 5413

Be enlightened. Book now for ADMA’s Data Day 2008.

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