Will Scully-Power

Social Media Measurement with Google Analytics
January 4, 2012, 10:01 pm
Filed under: Web Analytics | Tags: ,

In this presentation, delivered at the Google Analytics Users’ Great Event New York 2011, Corey Koberg discusses Social Media measurement using Google Analytics. He starts by talking about what is available from an analysis and collection point of view, social segmentation, social campaign tracking and mobile social interactions.

Corey presents stats on the rise of Social and the challenges that it brings to interaction measurement. One specific set of reports that exist on Google Analytics is the Social Interaction Analytics, which attempts to track social actions within websites. Corey discusses implementation best practices in order to produce accurate and clean data and also analysis tips.

More: http://online-behavior.com/googleanalytics/social-media-measurement


Digital Analysts vs. Web Analysts
January 4, 2012, 9:57 pm
Filed under: #mktgcloud, Analytics, Web Analytics | Tags:

Segmentation of the Analytics Industry

Digital Analytics is the measurement, collection, analysis and reporting of digital data for the purposes of understanding and optimizing business performance.

Let’s estimate there are 20,000,000 Google Analytics accounts. Of those, let’s assume 60% of the accounts are active and 70% of the active accounts are small and mid size businesses. That leaves 8,400,000 companies. That’s a lot.

Taking a US focused view… According to Google only about 37% of American small businesses have a website. That means that there are 63% of small businesses don’t have a website. It’s probably safe to say they don’t know about web analytics either!

Let’s just agree that there are a LOT of people out there that don’t know what web analytics is or how to do it.

On the other hand, group number 1, the group that talks about Digital Analytics, is relatively small. Just look at the number of unique folks on twitter posting under the #measure hash tag.

We have a massive number of businesses that are doing Web Analytics while our core industry is focusing on Digital Analytics.

More: http://online-behavior.com/analytics/rethinking

Think Marketing with Google: Agile, Outcomes Driven, Digital Advertising
September 20, 2011, 10:54 am
Filed under: #mktgcloud, Datarati, Web Analytics | Tags: ,


Creating Analysis Ninja’s – Web Analytics TV
June 22, 2011, 7:07 am
Filed under: #mktgcloud, Actionable Insights, Web Analytics | Tags: ,

Germany going after Google Analytics
January 21, 2011, 1:37 am
Filed under: #mktgcloud, Datarati, Web Analytics | Tags: ,

This is simply ridiculous.

Concluding that Google hasn’t adequately complied with their demands, German data protection officials are warning that web companies in the country could face a “steep fine” if they use Google Analytics.

The big issue? Google collects the full IP addresses of users — even those who request anonymity — and sends the information to Google servers in the U.S. for processing. Some in Germany, which has extremely strict privacy laws, believe the practice illegal because it violates an individual’s privacy — however, Google isn’t liable under existing laws.

“We must clearly say: What Google offers is not enough,” Johannes Caspar, commissioner for data protection in Hamburg where Google Germany is based, was quoted as saying in a local paper earlier this week.

Germany is also refusing to further negotiate with Google, breaking off talks that began in November 2009. Caspar said data from Safari and Opera browsers can’t be properly protected by a previouslyannounced browser add-on, which exposes 10 percent of Internet users in the country (Google also announced that addresses are made anonymous by using only a portion of the IP addresses).

More: http://smartdatacollective.com/vincentg64/31695/germany-threatens-fine-companies-use-google-analytics


New Web Analytics start-up Spring Metrics
January 15, 2011, 11:16 pm
Filed under: Datarati, Web Analytics | Tags:

Spring Metrics (Crunchbase profile): Spring Metrics helps you grow your online business by providing a deeper understanding of your customers and how they interact with your website. Spring Metrics seeks to make complex web analytics more friendly and digestible for marketers and e-commerce professionals who don’t want to wrestle with the complexity of traditional analytics products.

With an easy-to-use interface that requires no coding knowledge, Spring Metrics eliminates the hassle of creating conversion funnels and goals. The company’s real-time dashboard offers an array of conversion-oriented metrics, and the “Insight Engine” unearths actionable patterns in the data—patterns aimed at helping turn more visitors into paying customers.

More: http://www.springmetrics.com

Webtrends integrates with Facebook’s API
December 8, 2010, 5:30 am
Filed under: Datarati, Web Analytics | Tags: ,

Mobile and social analytics provider Webtrends has upgraded its app creation and promotion packages with collaboration functionality, drag-and-drop interface, and integration with its Facebook ads API services.

The improvements allow users to design apps without programming, run advertising campaigns with automatic dynamic bid management, and view post click conversion and engagement analytics within the same system.

Peter Yared, CEO of Webtrends’ recent full-service and self-service app creator acquisition Transpond, spoke with us about trends in the types of apps the company’s clients have been using.

More: http://www.insidefacebook.com/2010/12/07/webtrends-app-creation-services

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