Will Scully-Power

PICS: From our Behavioural Targeting – Live Webcast – Sydney Studio

Missed the LIVE Webcast? No Problem.

View the On-Demand Version of the Webcast Here: www.Datarati.TV

Check out all the PICS here: www.flickr.com/Datarati


Data Debate @ GHO Sydney

Here is the video from last week’s debate on Data at GHO Sydney.

Moderated by GHO Planning Director Phil Johnston the panel featured:

– Neer Korn the Founder and Director of Heartbeat Trends, a social and market research agency.

– Will Scully-Power the Managing Director of Datarati, a marketing automation, analytics and optimisation company.

– Hikaru Phillips the Managing Director of Accenture Marketing Sciences, a specialist in cross channel conversion optimisation.

– Rene Leger, the Managing Director of GHO.

Phil Johnston, Planning Director at GHO Sydney & Will Scully-Power, Managing Director at Datarati.

Welcome to the Datarati


“A new era is dawning for what you might call the Datarati— and it’s all about harnessing supply and demand. What’s ubiquitous and cheap? Data. And what is scarce? The analytic ability to utilise that data.”

– Hal Varian – Chief Economist – Google (Wired Magazine, May 2009)

I’ve recently left M&C Saatchi/Mark to launch Datarati Pty Ltd.

Today marks the official launch of Datarati, (www.datarati.com.au), a marketing analytics and optimisation company.

We provide digital advertising agencies, media agencies and their clients with actionable data driven insights which improve campaign performance and ROI.

Datarati provides a host of Software as a Service (SaaS) solutions which change the way marketing and sales and their digital agencies collaborate at every stage of a revenue cycle, through the execution of data driven trigger-based acquisition and retention campaigns.

We help marketing and sales teams and their digital agencies with demand generation and lead and contact scoring, nurturing and management in the pursuit of revenue and customer loyalty.

Through this, we shorten revenue cycles, demonstrate marketing ROI and ignite revenue growth across our client’s organisations.

We provide 4 key support services:

–        Multi-Channel Campaign Reporting & Analytics

–        Multi-Channel Campaign Optimisation

–        Marketing Automation & CRM strategy and implementation

–        Data Management, Data Hosting, Data Mining, Data Modelling

Welcome to the new era. Welcome to the Datarati.

Will Scully-Power
Managing Director

Postal Address:
PO Box R1314
R1314, Royal Exchange
NSW 1225

P: +61 400 828 866
E: will.sp@datarati.com.au
W: www.datarati.com.au

Reminder to subscribe to the Datarati’s FREE email newsletter!
February 12, 2009, 8:56 am
Filed under: Research, Social Media | Tags: , , ,


To my fellow Datarati,

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Why mass marketing is out and direct communication is in


To avoid being overwhelmed by a deluge of data, Will Scully-Power, data director at Mark, says it pays to apply the ‘one in ten’ rule.

“Take 10% of the data once a week, process it and apply the findings back to the other 90% of the file. If there is a trend to observe, then analysing a small set of data enables you to identify a result with 90% certainty.”

Full Story: http://www.insideretailing.com.au/articles-page.aspx?articleType=ArticleView&articleId=4045

Will Scully-Power to keynote ADMA’s 2008 Data Day with Optus

Do you believe in the power of data?

Since the origin of marketing, data has been a constant. It underpins all good communication and is critical to campaign success. And, while data was important in the past, it will be even more fervently worshipped by smart marketers in the future on their crusade for improved ROI.

Get your data techniques right and take your results to heavenly levels.

With the right techniques and tools, your data can be a very powerful asset. Data Day 2008 will show you the way to boost results, maintain your competitive advantage and develop almighty relationships. In this one-day, jam-packed conference you’ll hear from expert data strategists and learn inside tips from a diverse range of brands including Optus, Visa, Camera House and Woolworths.

Concurrent afternoon streams allow you to focus on the topics that are most relevant to your area of worship. Lessons on Fundamentals, Advanced Analytics, B2B and Digital all offer valuable insights to help you tackle the challenges your business faces now and in the future.

Plus, an exclusive group of exhibitors will demonstrate innovative tools and solutions to help you practice all that is preached. Discover the most effective resources from leading suppliers including SEMA, Acxiom, Experian, Impact Lists, Sensis, Traction and Veda Advantage.

For more information on the full conference programme and the exhibitors visit www.adma.com.au/dataday.

Dates and Venues
Melbourne Thursday 23 October, 8.30am – 5.00pm
Brisbane Tuesday 28 October, 8.30am – 5.00pm
Sydney Thursday 30 October, 8.30am – 5.00pm
Price $395 for ADMA members
$565 for non-members
To register Download the registration form, visit www.adma.com.au/dataday or contact Victoria Walker on 02 9277 5413

Be enlightened. Book now for ADMA’s Data Day 2008.

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