Will Scully-Power

Why dropping the price may not be the right strategy for you and your customers?
February 7, 2011, 10:51 pm
Filed under: #mktgcloud, Datarati, Predicitive Modelling | Tags: ,

Some interesting insights from my good friend Shilendra Kumar, Head of  Data Mining at Woolworths.


ADMA Data Day 2008
October 20, 2008, 10:54 pm
Filed under: Analytics, Data, Research, Segmentation, Web Analytics | Tags: , , , , ,

Do you believe in the power of data?

Since the origin of marketing, data has been a constant. It underpins all good communication and is critical to campaign success. And, while data was important in the past, it will be even more fervently worshipped by smart marketers in the future on their crusade for improved ROI.

Get your data techniques right and take your results to heavenly levels.

With the right techniques and tools, your data can be a very powerful asset. Data Day 2008 will show you the way to boost results, maintain your competitive advantage and develop almighty relationships. In this one-day, jam-packed conference you’ll hear from expert data strategists and learn inside tips from a diverse range of brands including Optus, Visa, Camera House and Woolworths.

Concurrent afternoon streams allow you to focus on the topics that are most relevant to your area of worship. Lessons on Fundamentals, Advanced Analytics, B2B and Digital all offer valuable insights to help you tackle the challenges your business faces now and in the future.

Plus, an exclusive group of exhibitors will demonstrate innovative tools and solutions to help you practice all that is preached. Discover the most effective resources from leading suppliers including SEMA, Acxiom, Experian, Impact Lists, Sensis, Traction and Veda Advantage.

For more information on the full conference programme and the exhibitors visit www.adma.com.au/dataday.

Dates and Venues
Melbourne Thursday 23 October, 8.30am – 5.00pm
Brisbane Tuesday 28 October, 8.30am – 5.00pm
Sydney Thursday 30 October, 8.30am – 5.00pm
Price $395 for ADMA members
$565 for non-members
To register Download the registration form, visit www.adma.com.au/dataday or contact Victoria Walker on 02 9277 5413

Be enlightened. Book now for ADMA’s Data Day 2008.

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