Filed under: Web Analytics | Tags: Hitwise, Monster, Neo@Ogilvy., Razorfish, Yahoo
Panel from OMMA Metrics & Measurement.
Panel: Monster, Yahoo!, Razorfish, Hitwise and Neo@Ogilvy.
Yahoo! has integrated its acquisition of IndexTools, a leading provider of web analytics software, with its own systems to provide a free full featured enterprise analytics solution which also now provides insight into the demographics and category interests of your website visitors.
Powerful and flexible dashboards, segmentation tools, and campaign management features make it faster and easier for online marketers and website designers to learn about and align with each audience.
The power and flexibility of Yahoo! Web Analytics come from the way it collects and stores data in raw, non-aggregated form, which makes it available to be filtered and segmented in new ways, long after the data is collected.
Data is also collected in near real time, making most data available in reporting within minutes – or seconds – of a website visit. This can be useful to closely monitor new campaigns, website content or breaking news.
Yahoo! Web Analytics also maintains historical data so you can go back to re-segment old data for new insight without any changes to page tags.
Yahoo reported last week that it would limit to 90 days the time it holds some personally identifiable information related to searches to address growing concerns from privacy advocates, policy makers and government regulators.
Today Dennis Mortensen, Director of Data Insights at Yahoo posted on his blog that IndexTools is now officially: “Yahoo Web Analytics.”
Below is a snippet from Dennis’ Post:
Major changes include a complete re-branding from IndexTools to Yahoo Web Analytics, enhancements to the tool, a new website and some increased scalability. Yahoo Web Analytics also includes single sign on so you can access the rest of the Yahoo tools without having to re-enter your credentials. I am glad I still have access because and can’t wait to test drive the new Yahoo Web Analytics.